GROW RICH ONLINE

How to grow rich online!

If you are to bring in never-ending money, Blogging is a great choice. Quality content and writing style is the key to a great blog. Traffic and cash are by-products. So for a beginning you have to build a blog and write the things that you’re great at.

If you’re great at it, results will follow in about 3 month’s time. Chief source of money for bloggers is advertisement like Google Adsense, Adbrite etc.

 

Blogs to grow rich online

 

Blogs can be rich for online business or pleasure. A lot of individuals now earn part-time or even full-time earnings by blogging for cash.

 

Pick out a blog. There are free hosted blogs online through a lot of sources that may help you by giving you the tools and resources to make it easy to begin your own blog. Or you are able to register a domain name and begin your blog from scratch if you’ve a bit of technical smarts.

 

Pick out a niche. Once you’ve decided on a blog, determine what you’ll write about to draw in visitors. A few simply utilize their blog as a place to write editorials or opinions while other people blog about a particular subject they’re knowledgeable on. A lot of professional bloggers recommend that you pick out a niche so you are able to build a following.

 

Advertise your blog. Utilize web services that will get you some attention like blog directories and social bookmarking. Utilizing these services may help you get indexed in search engines and get traffic to your blog. Remarking on other blogs may likewise build links in to your blog and help more individuals find you. Once you’ve some material to read and are indexed in search engines, you are able to start to truly monetize your blog and start earning money.

 

Monetize

 

Sign on with Google Adsense. Google provides the ability for individuals to display targeted ads on their blog. Google will give you a part of that revenue when individuals: click on the ads, view the ads and buy something from a sponsor. You have to apply to Google Adsense and wait for acceptance, and then you’ll have to work with your blog program to embed the code so the ads display right. This isn’t hard.

 

You have to follow Google’s TOS (terms of service) in order to sustain good standing.

 

Apply to other sites that pay you to post on your blog. There are a lot of blog sites that will pay you a flat fee for writing a particular ad and link into your blog. Sites like Payperpost, Blogitive or Blogvertise offer these services once your blog has been indexed in search engines like Google.

 

Apply for pro blogging jobs. A lot of web classified networks advertise the ability to post on your own blog or on a blog belonging to a company. A lot of freelance bloggers bring in a regular revenue by blogging this way.

 

Link up with affiliate programs like Amazon and Chikita Mini Malls that provide the ability to advertise on your blog. A lot of affiliate marketing programs exist that allow you to monetize your blog and bring in based on click through rates.

 

Maintain

 

To grow rich online update your blog on a regular basis. By keeping your blog fresh, you draw in readers who will keep coming back and who may click your ads or purchase advertised services.

 

Append reader services to your blog like RSS (Really Simple Syndication) feeds to allow syndication and to draw in more readers. Continually discovering ways to grow and better your blog will better your money-earning potential.

 

Promote. Once you’re bringing in cash from your blog, better your earning potential by paying for promoting in places that fit your niche. You are able to likewise accomplish this by trading links and banners with other pro bloggers to better exposure for your blog.

 

If you’ve a particular passion for something, whether it’s a sideline or an obsession, and you’ve something to say about it, blogging could be a profitable way to spill out your endless stream of thought. The key here, as with a lot of other services on the Net, is in selling advertising.

 

After embarking on a personal blog, many writers sign up for ad services like Google AdSense, which post those familiar sponsored links you frequently see at the top and on the sides of sites. The more times your blog readers click on those ads, the more money you’ll make through the ad service. This works fine if you’re a nonchalant blogger, and you might make some extra spending money. But if the blog is consistently intriguing, well-written and really takes off, you might be approached by companies who wish to reach your fan base with graphical advertising around your blog. A few of the more successful blogs, like I Can Has Cheezburger? and Boing Boing, have gotten to be pop-culture phenomena, and their creators have been able to give up their day jobs and blog full time because of the cash they make from advertisers.

 

 

 

Chapter 2:

Auction Sites to grow rich online

Synopsis

 

It’s a fairly aboveboard concept that most individuals are familiar with by now — if you’ve a bunch of stuff that you don’t necessarily need but other people want and are willing to pay exceedingly inflated prices for; you are able to auction off the items on eBay or other net auction sites. Simply gather your goods, produce a seller’s profile and begin selling.

 

 

Ebay

 

 

Is it your dream to sit at home and bring in cash and grow rich online? Well, it’s true for most of us. You’ll be surprised at how easy it may be to make cash on eBay! It all just hinges upon what you wish to sell. Here are a few steps to get you started out:

 

Determine what you would like to sell. It may be electronics, apparel, toys, jewelry or items for which you’ve an interest.

 

Discover a wholesaler. You are able to look online for ones that have what you’re looking for and who have excellent prices.

 

To grow rich online  sign on with the wholesaler. Commonly, all it takes is a free subscription to their site or newsletter. You then have access to all their prices and will know when they’re having liquidation on particular items.

 

Buy a couple of items and place them for sale on eBay. You don’t need to buy too many bulk items in case some things don’t sell well.

 

Watch and explore eBay to see what are hot sellers. Purchase more of these items and place them for sale on the web site for those that are trading slowly, lower the prices.

 

Sell, sell, and sell! Try your best to distribute everything you have. This will give you a higher eBay seller rating. If you’re having a difficult time selling an item, make it cheaper or add a bonus for a buy.

 

Make it your mission to sustain track of what’s voguish, so that you are able to add it to your listings. This will keep purchasers coming back!

 

Your local Wal-Mart carries all sorts of items that are great sellers on eBay. You may be thinking, “Why would anybody purchase these items on eBay, when they may simply go to a Wal-Mart and buy them?” That’s the point, perhaps they can’t.

 

Wal-Mart isn’t accessible to everybody in every corner of the world, nor do all Wal-Mart’s carry the precise same merchandise. Learn what to buy at Wal-Mart to resell on eBay for revenue.

 

Part of the trick of selling Wal-Mart items is recognizing what eBay international site to list them. A few of the items below will sell best on a site other than eBay United States of America.

 

Have a look at the sports fan apparel for your local sports teams. I live in Phoenix. My local Wal-Mart is stocked with University of Arizona, Arizona State, Phoenix Suns, and Cardinal fan clothes. But, there are fans of these sports teams all over the globe who can’t inevitably go to a Wal-Mart to buy them. Try selling football jerseys, hoodies, jackets, tee shirts, and flags. You are able to make some truly big profits selling fan apparel and accessories if a local team makes it to the playoffs.

 

Electronics. The huge one here is the Wii or whatever the latest and biggest video game system is. Purchase electronics prior to the holiday season and put them up for sale in mid-November. Likewise keep an eye on the popular Wii games – last year’s blistering game was Guitar Hero. Check the eBay Pulse for what’s blistering in the category of video games.

 

Walt Disney particulars. Last year, the rage was Hannah Montana and High School Musical, and a couple of years prior to that the rage was Lizzie McGuire. Touch base with the tween generation and discover what (and who) they’re going nuts over. Hannah Montana bedding sets sold for three times the Wal-Mart shelf price as the items were so scarce, yet kids wanted them for Christmas Day and their parents were willing to pay.

 

Toy marketers on eBay make a killing during November and December but you have to have the flexibility and availability to go shopping at 2 AM to get the “red-hot toy” as soon as it’s stocked. Pay attention to the hot Barbie particulars, Fisher Price toys (particularly electronic learning toys), LeapFrog/Leapster systems and games, and the latest Legs. Harry Potter sets do well. Playthings do exceptionally well year round on eBay UK, eBay Canada, and eBay Australia.

 

Action figures. Look for whatever the cutting-edge trend or popular movie hero is. Star Wars figures are forever popular, especially on eBay UK and eBay Europe.

 

Youngsters’ digital cameras. The most popular camera is called the Fisher Price “Kid Tough” camera and is pink or blue. There’s even a sub aquatic version. These sell at Wal-Mart for about $48.00. On eBay UK, they sell for about $85. Recoup your fees, and this item alone may bring about $30 in simply one sale. Just go to eBay UK, search the completed listings, and do your research before setting your beginning price.

 

 

Food. Individuals all over the world love our American junk food (even though it’s obliterating us). In the UK, they need Lucky Charms. The Lucky Charms leprechaun holds a particular place in the hearts of the British and Irish. You are able to sell boxes of Lucky Charms for about three times the Wal-Mart price. They aren’t purchasing the cereal for the taste; they’re purchasing it because it’s a novelty and they like the little leprechaun. Additional great selling food items include Oreos, M&Ms, Flaming Hot Cheetos, Tabasco, Hidden Valley Ranch powdered dressing mix, Kool-Aid powdered drink mix, BBQ sauces, Altoids mints, and gum.

 

Discontinued items. Cosmetics and skincare products are constantly being discontinued and these particulars may go for big cash on eBay. At one point in 2008, a $10 tube of Aveeno cream was selling for $40 as it had been discontinued.

 

Check your local Wal-Mart for particular regional foods. In Phoenix, our stores carry candy from Mexico, which are local favorites. Test market cities also have items that aren’t found elsewhere. See what you are able to discover that’s unique to your area.

 

­It sounds easy, but takes some practice to sell successfully. Producing persuasive and legitimate product pages for the goods you’re selling will help get purchasers interested. It’s likewise crucial to set reasonable minimum bids to ensure that individuals will buy. And remember to deliver the sort of customer service that will garner positive feedback ratings and to communicate with purchasers to let them know you’re reliable. The more positive feedback you get, the more individuals will be willing to do business with you. And that, naturally, means more money.

Chapter 3:

Transcription and Translation to grow rich online

Synopsis

Are you a fast typer? Do you speak a foreign language? Do you have a brain for legal or medical language? Welcome to the world of transcription and translation.
Translation jobs offer the better pay. Businesses, book publishers, sites — just about anybody who produces marketing or editorial material — need the help of experienced translators to push their products into fresh global markets.
In the medical field, hospitals and doctors offices require trained transcriptionists and coders to document procedures for insurance policy and record-keeping purposes. Law offices likewise need quick, accurate typers who may transcribe an audio or video of a deposition.

 

 

Type It

 

Get a medical transcription education. Employers will favor applicants who have some training in medical transcription. The Net has made it possible to get training and education in medical transcription without leaving your house. You may search for programs through a Net search engine.

 

There are many schools that provide education in medical transcription. You may visit the schools’ sites and apply for admission to in medical transcription classes. You might have the option to enter a medical transcription completion certificate, associate’s degree, or bachelor’s degree. You’ll be able to attend your classes on the Net and complete your education at home.

 

Sometime you complete your education; you’ll have to search for a job. You might be aware of local medical offices that need medical transcriptionists. If not, searching the Net might be beneficial in discovering employment. Sites, such as Monster, Indeed and Careerbuilder are great places online to start you in your search in finding home-based jobs in medical transcription.

 

To grow rich online find a company that provides transcribing jobs. To do so type into your browsers search box the words “transcription jobs”. Many choices will come up in your search. Decide if you wish to transcribe medical or general audios and videos. If it’s medical, you might need additional training and certification.

 

At this point you might have to sign up for a program to learn before you are able to earn. If it’s non-medical, some companies online offer jobs for non-medical audio and video transcription.

 

Apply to the company that you would like to transcribe for. You might need to submit a resume while others just have a short application process.

 

Get equipment that you require. To be successful on the job, you’ll need a PC, a printer, a fax capability, a copier, and a transcriber machine, as well as peculiar equipment to perform medical transcription.

 

You may buy a foot pedal, as well as voice recognition package to speed up the transcription process. Your employer might provide you with all the equipment you require. If not, you might buy this equipment at local office supply stores or from firms that sell them on the Net.

 

Set aside a particular time of the day to transcribe. Keeping this time of the day reserved only for transcribing will keep your job running smoothly. You are able to plan on working during these particularly designated hours.

 

Expect to get paid as much as you work. If you only work a bit, you’ll only get paid a bit. If you work more, you’ll get paid more. There’s work out there for you as a transcriptionist. Once you discover a company that provides this type of work, you are able to start make money transcribing online.

 

If the Net has taught us anything, it’s that business and revenue are no longer confined by borders. And anybody with a site and good marketing savvy may make millions of dollars online. There are booming markets in huge industrial markets like India and Japan with consumers who visit U.S. Sites daily for services and products. Because of global B2B transactions, a lot of these consumers have learned English to take full advantage of products and services offered by U.S. merchants and enterprisers. However, the majority of your potential niche demographic is still untapped, as your site may not be offered in their native language. Here are a few tips on how to translate your site to reach these potential customers.

 

The first method of translation I highly advocate is the utilization of translation scripts for sites or plugins for blogs. You may generally cut and paste the scripts into your web pages or download and install the plugins into your blogs.

 

The second technique involves utilizing a language translation tool for your site that typically translates English text into most other languages and vice versa. This is a manual process and not the best recommended. A few very popular and frequently utilized translation tools are offered by Google, Altavista, Babelfish, and Dictionary.com. You merely type or cut and paste your English text in a form and select the language you wish to translate your text to.

 

The third technique is hiring a translation firm that specializes in site translations, but make certain their software is compatible with the programming language of your site. They ought to be able to handle HTML, Cascading Style Sheets, and simple texts.

 

Search engine optimization is top priority for any site in any language, so include the appropriate foreign keywords in your page title, first paragraphs of each page, images, meta tags (keep to a minimum), and tag labels on your blogs.

 

Proofread and copy edit your work. Remember to tweak your site to the foreign audiences needs, and be careful and sensitive of word usage. You don’t want to lose site visitors with a translation that comes across as offensive into any specific language.

 

Begin your own language translation business. A lot of services out there offer work to translators, but anybody with the translation skills may simply begin running a translation business from a home computer. Post a message advertising your services on forums and message boards online.

 

As you produce quality translation work, you’ll find repeat buyers returning and recommending your services to others. Make sure to post ads for your services in all of the languages in which you’re fluent, so you’ve the ability to reach potential customers regardless what the customer’s native language may be.

 

 

 

 

Chapter 4:

Writing e-Books to grow rich online

Synopsis

Many individuals produce e-books with the intent to make cash. With that in mind you have to make certain you’re offering your informative e-books in a way that will best benefit you and the consumer. Proper marketing of your books will give you the opportunity to make cash. Below are a few easy things you are able to do to make revenue from your e-books.

 

 

 

Become An Author

 

To make income from your e-books you’ll first need to market your information. You are able to do this easily by allowing other publishers to utilize excerpts from your e-Book on their site or in their books. If somebody can get a glimpse of your info and find it useful, they’ll be more willing to pay a fee to see what additional information they may get from your books to help them.

 

If you can’t find great publishers for your write-up, you are able to make a PDF of it and sell it online on Amazon or eBay. If you’ve a blog, you are able to use that as a medium to sell it too. You simply have to provide an extract online. Users will then request an e-copy, if they like it. They can get it, when they have done the payment.

 

You are able to look into selling ad spaces. You are able to enhance your earnings on your e-book by sell ad space to different marketers who will compliment your e-book(s).

 

You are able to charge money for the ad to show on your books. This all depends on how much traffic you’re getting to your e-book and how many you’re selling. A few individuals can charge up to 500 dollars or more on truly successful e-books.

 

Sell your e-book for profit. This step is likely the fastest way to begin earning a solid income from your books. You are able to make a site and write helpful hints that will help you sell your e-book. Also, you are able to ask for testimonials from prior customers who bought them.

 

You ought to learn how to give a brief example of what will be in the book if you plan on selling it. This will make it easier for individuals to get interested in buying it and make you money.

 

You are able to likewise utilize back links in your e-book to get more traffic to your web site. More traffic will mean more cash for you on ad sells.

 

After you’ve sold the e-Book, you are able to make extra money by selling valuable monthly updates to the e-Book. If your subject is something that’s ever changing or needs updates, this is a great way to keep the money coming in from your book.

 

Next, you ought to look into making your e-Book available for offline utilization. There are still many individuals out there that would prefer to have the data in a hard copy. They feel it’s more credible it they may hold the information in their hand neatly held together with a book binding. If you prefer not to produce an actual book, you’ll be able to also look into making an informational video or audio book. This will greatly increase your customer base for a very minimal investment.

 

Lastly, to make money from your e-Books you ought to reinvent them to work for other markets. Many e-books are very general; if you add a little info to these books or change a few details, they’ll be useful to several large groups of buyers. After you have reinvented your book, you are able to begin the marketing process over again and make even more money from your books!

 

 

 

 

Chapter 5:

Search Engine Optimization to grow rich online

Synopsis

 

Every site on the Net needs traffic and the chief source of traffic is through Search Engines. Search Engine Optimization makes sites more search engine friendly and gives them more traffic. SEO requires some technical know-how and if you are able to find time to take some extra SEO classes, you are able to make a living out of it and use it to better your own sites.

 

 

 

Optimize

 

 

Utilizing SEO optimization, or simply search engine optimization, to make revenue online is essential to any site or for profit business. SEO is a way of utilizing keywords to your advantage so that search engines like Google will rank you higher in their searches.

 

Page rank on web sites like Google is crucial because if you’re not on the front page, chances become very slim that anyone will click on your web site.

 

Just The Basics

 

First off, you’ll have to decide on either a page title or an article title depending upon what you’re currently working on. Both have the same chief principle. Hopefully you already know what your chief focus is on, topic wise, for your article or web-page. Regrettably, SEO still requires quite a bit of brainstorming.

 

The most powerful tool I know of that you are able to use at this point is Google’s AdWords keyword tool which will leave you view the number of searches preformed and the cost per click (ad wise) of particular keywords on Google.

 

This is highly vital, so begin typing in title ideas and see what you are able to come up with. After you discover a few good titles, it’s time to type them into Google and see the competition on those particular keywords. If you can’t compete then try a few new keywords.

 

Now that you’ve your keywords all picked out it’s time to lace them correctly throughout the article or site. Oh, and naturally, put them in the title of the page or article. You’ll want to be placing the keywords in every paragraph as appropriate. Attempt to put the keywords in a density of about 6%, meaning that for every 100 words, 6 of them are keywords. This is the most vital stage of SEO at this level.

 

Google will take note of this and (hopefully) both correctly place you on the search engine searches and place the appropriate ads if you utilize AdWords.

 

In order to further better your SEO you’ll have to move onto much more advanced techniques. Try looking up a few of the many great SEO books out there on the issue, or if you’d like to improve your Search Engine Optimization without all the research, attempt looking up SEO education.

 

As we stated Search engine optimization (SEO) is the art of increasing the ranking or a site, or individual pages on a site, on Google and other search engines.

 

For a lot of businesses, being number one in the listings for their market (or at least on the first page) may mean the difference between success and failure. When you begin an SEO business, being at the top of the rankings shows you’re good at your job

 

Create your own site. Include your email address, phone number and fax number, if you have one. It’s crucial that you provide these basic contact details, or your potential clients will give up when they attempt to contact you but fail. Add a blog to your site so you are able to discuss issues relating to SEO. Optimize every page, and each blog entry, for maximum exposure.

 

Produce a page on your site discussing your basic fee structure and what you are able to offer your customers. Don’t price yourself out of the market, but don’t sell yourself short either. Make it clear that you’re willing to structure your prices to your customers needs, depending upon the complexity of the job they have for you.

 

Advertise on an assortment of sites, and in the business pages of papers. When advertising online, the “cost per click” model is frequently the most cost effective, as your buyers will only pay for those individuals who view their sites.

 

Make your advert catchy but not over the top, and have it link to a particular page on your site that discusses why the reader ought to choose you for his SEO needs.

 

 

Chapter 6:

Network And Affiliate Marketing to grow rich online

 

Synopsis

 

You’ve decided that you wish to look into what everybody is talking about and get into network marketing.

 

Where do you begin? First, you have to find the business that you’ll find interesting and you’ll want to stick with. Researching yourself before you begin looking at companies. This will help you in your search.

 

  • Do you like to help individuals? If so, how?
  • What are your interests, likes, dislikes?
  • What preceding experience do you have that may help.
  • What type of matters are you interested in?

 

Begin looking around for Network marketing companies. It won’t take long to find companies that are looking for you to join their team. In some cases, they may find you. You are able to go to many of the work at home portals and various job sites; simply type in “work at home” or “home business” and you’ll find many. There are many sites that specialize in providing this sort of info to you through advertisements and message board entries that tell you what they do. Now you have looked around and chosen a few companies you wish to look into. What type of questions should you ask?

 

 

Finding A Company to grow rich online

 

 

  • How long has the company been around?
  • What will I be doing?
  • What education is involved?
  • Will I have a mentor/sponsor to assist me after the training?
  • How long have you been with the company?
  • How much will I be compensated?
  • How long does it take before I begin seeing results?
  • How will I be compensated?
  • How much will it take for me to get moving?
  • Are there any monthly/annual fees involved?

 

A few of these questions might seem kind of blunt, however these are crucial for you to know before you make a decision about a network marketing business. Don’t agree to join till after you’ve had a chance to research the company. Give yourself a couple of days and set an appointment for them to call you back.

 

No matter what company it is, you ought to be able to research it.

Check with the Better Business Bureau- there are ways to check net companies also.

 

Go to the work at home sites, and look for bulletin boards and forums. Join and begin asking questions. You may wish to ask the same questions everywhere to see if you get the same responses. It’s good to talk to more than one person inside a company; this gives you a view from a different prospective.

 

They may have different techniques they utilization to be successful- and simply because one person is successful it doesn’t mean everybody will be, and vice versa. Go to the company’s main site and look around.

 

Make a list with every company of the pros and cons that you have determined in your research and from talking to individuals with each company. There are a few crucial things to keep in mind when deciding. Regardless how good the company is if you’re not willing to work and be trainable you will not succeed.

 

You have to go with a company that provides unlimited support or you’ll find yourself with questions that you can’t get answered. You’ll be responsible for your own success in a lot of ways. You must train your downline.

 

In most cases with Network marketing your success is dependant on your downlines’ success. For instance: To move up to the next level, your downline has to enroll and sign up a particular amount of business for you to promote.

 

This may be frustrating at times but may be overcome with a good training system in place that includes proven multiple ways to generate results. If you would rather be sitting on the couch viewing soap operas and eating Bon-bons, this business isn’t for you.

 

You need to have an out-going, enthusiastic personality. You are able to get over being shy, but you must be comfortable speaking to individuals whether it is on the telephone or in person, depending upon the business.

 

You have to believe in what you’re doing to be successful at it, and in order for you to have the motivation to pick up the telephone or to speak to somebody about it. If you don’t believe it is real then it won’t be. When you find that company that you are able to stand behind, treat it as if it was yours, because after all- it is. If you just opened a coffeehouse, you’d believe that your coffee was the greatest right? Same attitude applies here. There aren’t any “I will try it’s” in this business. You have to be an “I will accomplish it” type individual to survive and succeed in network marketing…. This brings us to our next chapter.

 

 

Chapter 7:

The Subconscious to grow rich online

Synopsis

 

Among the most important tings in becoming financially successful is the subconscious mind. The study of the subconscious is amazing, however, just to give you a little insight on what this part of the mind does… Your subconscious ties your shoes. Your subconscious drives your auto.

 

Do you consider doing these activities or do you just accomplish them? Have you ever heard of the term second nature? What makes a Jordan among the best basketball players that ever played? Michael spent hours upon hours practicing particular moves, shooting jumpers, and free throws.

 

This habit later would shift into an automatic response in the mind. It commonly takes about twenty-one days to break or make a habit, and then it becomes automatic.

 

Get Your Brain Right

 

 

As everything in our universe, including the thoughts that we think exist as a vibration resulting in a projection of complete energy, and those thoughts are first passed through and examined by the conscious mind before a belief may be established and stored, you’ve the choice and power to become consciously aware of and control what thoughts or data you let be recorded and stored.

 

You likewise have the option and power to alter or overwrite the existing data stored in the subconscious that you currently perceive as your truth or reality when you find that this data is contrary to or counterproductive to producing desired outcomes that you have a want to experience.

 

This may only be achieved by expanding your awareness…absorbing fresh data and establishing new beliefs based on the new data that’s obtained.

 

This may only be accomplished by gathering fresh information or data from other sources that extend beyond where you obtained the original data expanding your awareness to new potential and/or possibilities outside of your currently “sensed comfort zone.”

 

So how may you know if the data that you currently perceive as truth is limiting?

 

Look around you and note the quality of your life currently. Consider and become consciously aware of what you’re thinking and feeling and you’ll understand what you’re attracting into your life right now.

 

If you’re not living the life that you want, and are not experiencing peace, harmony, abundance, and joy in each aspect of your life, you require fresh information!

 

You don’t require it in the literal sense of the word but to experience better results it will be essential to enhance and elevate the quality of the data.

 

So how do you get this fresh information? The first action necessary is to learn to get consciously aware of the continuous babbling which runs like a tape loop inside your conscious mind. This “apparently uncontrollable” babble points to what’s been recorded and stored at a subconscious level.

 

The next step is become keenly and consciously aware of the quality of those consistent thought patterns.

 

Start asking yourself…why do you believe what you believe? Where did those notions come from? Are they real or only a limited “perception of truth?”

 

The following step is to become keenly and consciously cognizant of what you surround yourself with. What are you letting penetrate and be stored in your subconscious? What do you consistently expose yourself to in the physical world? Is it information that supports what you wish? Does it conflict with what you wish? When you become “witting and aware” of that you are able to start adjusting if necessary.

 

The last step is to become cognizant of and change the repetitive thoughts that aren’t in alignment with what you want to experience.

 

The procedure, although it does take some discipline at first, is super simple, unbelievably potent and if consistently used and applied will start to produce results in your life that you might have previously “perceived” to be unachievable!

 

With practice, and by getting keenly aware of what your predominant thoughts consist of, and what you’re letting into your mind, you are able to then take conscious control over what is given to and stored in your subconscious as truth. By doing this, your subconscious is limited to absorbing and storing only the consciously filtered data provided to it by the conscious mind.

 

If your thoughts and beliefs are in alignment with your desired outcome, the vibrations emitted and broadcast as a result of the emotions experienced are sent out into the cosmos (the field) and may only draw in like or harmonious vibrations or frequencies of the same favorable vibration, and produce in your physical reality those things that you want.

 

 

Wrapping Up

 

Growth is a process and life is a journey. The selections you make today, will and do, without question, determine the kind and quality of your results and experiences in the future. If the results that you’ve experienced thus far in your life haven’t produced the results that you desire, it’s obvious that fresh choices need to be made. Choose wisely.

 

Online jobs have the benefits of comfort of house and flexible schedules. Unlike office jobs, they have almost countless earning potential. If you know how to play it safe and do things in style, you’ll earn big. Don’t worry; you’ll learn to utilize your own style. Now begin working.

 

Good Luck!

 

INTERESTING ONLINE JOBS

RICH ONLINE

ONLINE JOBS

 

Contents

The Lure of Online Jobs 3

Tips To Choosing Legitimate Online Employment 4

Customer Service Jobs 6

Data Entry Jobs 10

Online Transcription Jobs 13

Freelance Writing 15

Virtual Assistant 18

Conclusion 20

Disclaimer

Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand that the information provided does not constitute legal, medical or professional advice of any kind.

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The Lure of Online Jobs

Like many other workers, you have probably fantasized about working from home. You dread the commute because of the stress and the time that it takes to get yourself to and from the office. On top of that, working out there in the world requires you to deal with lots of personalities and loads of work related drama. Who hasn’t listened to their co-worker’s gossip about one another, or list their complaints about their lot in life? It’s more than enough to wish we could get away from it all.

While there are some jobs that lend themselves to working from anywhere like being an artist, an author, or a care provider, they require a select set of skills that not all of us possess. However, you should not let that discourage you from your dream of working from home.

Some online jobs that are available do not require you to love working with children, or the elderly. Nor will you need to be the next Monet or Twain. In today’s market you can find a large selection of jobs that can be done easily with the help of the Internet and a computer.

Do not fool yourself into thinking that working online will be easier then working outside the home. In terms of actual work, you will need to be completely dedicated to your success. Although you might think it is easier to stay motivated once you get rid of the annoying co-workers and the boss there can be a number of challenges that you will have to deal with when you work online by yourself.

To begin with, you will still have to commute to work each day. The commute may only be to your home office, or to the kitchen table, but you will have to physically and mentally turn up at work.

The Biggest Challenges

Online employees have to treat their work just like any other job. Clocking in to your job, if not physically but mentally, is a necessity. An online job is not an opportunity to relax at home. In fact you may have to work harder, often with longer hours than you do at a traditional job to make the same amount of money, especially in the beginning. Once you have established your online career you will be able to easily reap the benefits of being able to work from your house, or anywhere else you choose. But, getting there takes time and effort.

In the beginning though, you will have to first find the right type of job and the right employer. Like many online job seekers you have probably heard horror stories about illegitimate online jobs. Stories about people who spend loads of cash to get started in an online job only to never get paid are rife on the Internet. Other stories mention scams galore where people do the work for an apparent respective company only to never see a dime in payment for it. You can avoid these unfortunate situations by choosing your work and your employers wisely.

Tips for Choosing Online Employment

Before you get burned you should pay close attention to the following tips. These might well save you from wasting time, and money chasing the wrong dream.

You Should NOT be Charged to Get Started

Never pay to start working for an online employer. Any legitimate online business will not require you to put up your own money in order to get started. There may be costs to you, like upgrading your computer equipment or software, but they are solely by choice and not a requirement for your online job.

Watch Out for Scams

Do not fall for scams. You are a smart person. Remember, if it sounds too good to be true, then it probably is. If you want to make money online you will have to work for it.

Get rich schemes are empty promises to prey on people’s greed and false beliefs that there are fast ways to riches. Unless you are planning to play the lottery, then don’t bank on getting rich fast. There are no secrets to getting rich tomorrow, or earning one million within the next three months. You also can’t earn money by doing nothing. If you really want to make money online, work for it.

Do Background Checks

Check employer references and backgrounds. Anyone can say that they are a legitimate business, but they actually have to be a legitimate business to prove it. Research anyone that offers you work. Check their references and dig deep into their background. If you consider working for a particular person, or business, don’t just go to the website. Do a web search with Google, and find out as much as possible about them before you do even one assignment.

Don’t be fooled twice. Remember the old saying: “Fool me once, shame on you. Fool me twice, shame on me.” If you do work for someone and they fail to pay you, or they don’t pay you in a timely manner then do not work for them again.

There are plenty of great online employers who will pay you on time. Wasting your energy on the scam artists on the Internet will only wear you down mentally.

Make Sure You Shine

Do the best work that you can each and every day. Working hard pays off, in any industry. The harder you work, the more it will show, and the more work you will have to do. It might seem like some jobs are less important than others, but you never know where this could lead. Even though the web seems like a big place, it is likely you will run into mutual acquaintances. If you have a good reputation it will follow you. A good reputation attracts higher pay rates.

The above steps will serve like a guiding beacon in your search for the perfect online job. Even though you hear a lot of horror stories, finding a legitimate online job isn’t as hard as it seems with the right attitude and knowledge. The trick is to find the right job with the right people. Whether you choose to work for someone else, or to go into business for yourself you will have to become quite adept at sniffing out those that are reputable from those that are not.

Customer Service Jobs

A customer service job is one of the few online jobs that requires very little in terms of special skills. All you need is a reliable computer and an Internet connection. As a service rep you can work for one of many companies that provide customer service through online contractors. The services you might provide, based on your qualifications might include; answering simple questions, registering customers, placing orders, or providing technical input on products. A wide variety of businesses employ at home and online employees. You could work for an airline, an Internet provider, a catalogue company, a successful entrepreneur, etc. The list is literally endless.

Finding a Legitimate Customer Service Job

The best place to find a decent job is on an online job market. Sites like Enlace, Guru and odes have very strict guidelines for its members. The sheer amount of available jobs on these sites is staggering, and with a bit of digging, sorting and weeding I don’t see any reason why you shouldn’t find work fast.

Make sure you ALWAYS use their online Escrow payment services to ensure you actually will get paid. Escrow acts as a safe go-between for you and your employer.

Upon choosing you for their advertised job your new employer will deposit the agreed payment into Escrow. You will then be notified with an email. Once you know the funds have been placed you can start the job. Never, ever start work before you have been notified of this. Trust me. I’ve done this and lost hundreds of dollars in the process after the client disappeared with my good work without paying me.

Getting Started as a Service Rep

In order to get started in this line of work you will need to have a resume that you can submit online. As you would expect, getting an online job is often a case sending plenty of emails and making telephone calls to prospective employers.

It is highly likely that you will never meet your boss or your co-workers face to face. Make sure that your resume represents your interpersonal communications skills and any customer service related jobs you have held in the past. If this is a career change for you it might be beneficial to get a customer service job at a retail store in order to hone your skills. Of course, you will also want to make sure that your resume is grammatically correct since you will probably be asked to submit reports online and communicate via email. Good computer skills are a must.

Most of the companies require any applicant to be familiar with their preferred computer programs. These typically include word processing and spreadsheet applications. Remember that your job is not only going to be about dealing with customers, it will also require you to write reports about your work. As such you should familiarize yourself with commonly used computer programs. If you are not already familiar with these programs, you can take online tutorials, or enroll in specific classes to ensure that you know how to handle anything that comes your way.

Stick with what You Know/Like

As you look through the various websites that promote online customer service jobs, focus only on jobs that interest you. If you land a position, you will spend many hours each day talking to people about the product or service your company provides. Because of that, you should make sure that you are actually interested in what you will be talking about.

For instance, if you enjoy traveling, you might want to work for an airline or a travel company. Your personal knowledge of travel and the excitement you could bring to customers is a huge boon in your favor.

If you are technically savvy you might be a good fit for an Internet service provider, or another tech company. By picking jobs within your expertise and interest your employer will require less time on your training. It will also push you to the top of the list of applicants.

If you simply enjoy talking to people and helping them, then virtually any customer service job is good for you. In fact, in order to be successful in this line of work you will need to have great interpersonal skills, a willingness to offer the necessary time with each client (so they feel well cared for), and a genuine interest in the company for whom you work. Not all customer service jobs work directly with the public, some work from a business to business point of view.

Do a Preferred Search

If you have a preference, look do a keyword search for “inside customer service” (business to business), or “outside customer service” which refers to working with the general public.

Capitalize On a Second Language Skill

One of the huge benefits of picking a customer service job is speaking another language. There are loads of bilingual customer service jobs just waiting to be filled. Keep in mind that these jobs require perfect command of the language in question. For that reason they pay handsomely too.

The key to picking any customer service job is to be enthusiastic about your product or service. If you can do that, your customers will be happy, and so will your boss.

Burning Out

One of the potential problems of working in this line of jobs is the dreaded burnout syndrome. When you speak to a large number of customers on a daily basis (and often irate ones to boot) it is easy to get burned out after some time.

If you find that the job you get is frustrating, do not give up. Find out more about the company and its products. It will help you when you are trying to help customers over the phone. If you still find yourself wishing the job away, look into other customer service jobs that might better suit your personality. If you are doing outside customer service, switch to inside customer service and vice versa. You do not have to stick with the first job you find. Working with people can be frustrating but it can also be very rewarding. If the job becomes a hassle, despite your best intentions it’s best to get out before you damage the company’s reputation with angry behavior.

Data Entry Jobs

If you would rather not deal with consumers, a data entry job may be the perfect online job for you. Sadly, this is one of the jobs that have seen a lot of scams infiltrating the market.

Because of the amount of scams in the industry it has become exceedingly difficult for you, or anyone else to find a legitimate online data entry job. Luckily there are real companies out there looking for data entry specialists.

Companies save a lot of money by hiring someone who can work from home. They don’t have to pay the overhead expenses to house a bunch of data entry clerks, nor do they have to spend money to upkeep a lot of computer equipment. This makes you, the at-home data entry professional an ideal fit for them.

Good Pay Rates

Don’t worry; you won’t have to foot the bill for these overheads by working from home. While you will have to pay for your own computer equipment, your Internet connection, and other office related stuff you choose to use you won’t have to fork out a ton of money to do this line of work from home.

Data entry jobs actually pay quite well because companies can save money by not paying huge overheads. Many of these employers work with people like you entirely. They might even be a one-man operation themselves.

In addition, with a data entry job you get to work from your home. This allows for certain freedom you’ve always dreamed about, like going to work in your underwear.

Important Information

If you are considering data entry, you should know that there are some instances where you may be required to pay a sign-up fee. If this is the case it could be because you will be given access to sensitive data by the company. By charging you a fee they make sure you are serious about the job, and not some scam artist looking to steal their information. Trust me, this does happen.

Check Legalities

In order to make sure that you are not involved in a scam, double check with the Better Business Bureau or the Federal Trade Commission. You can check whether the company is legitimate and has no pending actions against them before you hand over any money. Also, because many of these companies are located overseas, do some research on online forums to find out what others are saying before you send them any money.

Are You Suited to this Line of Work?

You must be realistic about the amount of work and time involved in making a living with data entry. Unless you are capable of entering data quickly you might not be suited to this type of job. It is also beneficial to you if you can get in the zone and avoid outside distractions while you work, so that you can get the work done.

Data entry can be tedious. You might be filling out reports, typing letters, filling in seemingly endless databases, records, or lists. You might be transcribing books or minutes from meetings. All of the information will hold little to no interest to you, which can be a good thing. If you are the kind of person that can’t pack a bag, or clean the house without getting sidetracked then data entry might not be your perfect field. To do this job well you need to be completely removed from the actual data. You should really only be interested in entering the data as quickly as possible without pride, or prejudice to its content. Plus you must be able to do that error free.

An online data entry job is perfect for someone who does not desire contact with a lot of other people since you will be working alone. The perfect candidate also happens to be an excellent typist with an ability to shut out the outside world so that they can get their work done. If you are one of these people, then you are probably capable of doing the necessary research to find an online data entry job.

Online Transcription Jobs

Along the same lines as data entry are transcription jobs. The main difference between simple data entry and a transcription is the skill level needed. Transcription jobs require a bit more skill and some training in order to do them well. Trade and vocational schools typically offer courses in medical, legal, or financial transcription.

Consider Certification

If you are interested in working online with transcription job you should consider getting certified. You will have to spend some money to take these classes, but in the long run it should be worth the investment.

When you search for online transcription jobs look for companies that request certification or experience with transcription. Those companies are more likely to be legitimate, which means you are more likely to get paid. They may also ask you to take an online transcription test, which will rate you for speed and accuracy. Professional transcription services need people who can get the job done fast. It is recommended that you master your typing skills before you apply for a transcription job.

What is Involved?

The job of a transcriptionist consists of listening to recordings of notes and meetings, and then typing them up into reports. You may be given tapes of patient notes from physicians, legal notes recorded by lawyers, or even notes made by financial planners. All of this information needs to be typed into a report so that it can be kept in the client or patient file. Each report requires a certain format. Different employers have different rules for these formats so it helps to learn these as soon as possible to avoid unnecessary delays.

Example Process

If you are typing up a report from a physician you will probably hear a recording that lists a series of numbers about the patient’s vital signs. Next will be the reason for the visit and resulting discussion between the physician and the patient.

There will also be notes on the course of treatment, and information about the patient’s prescriptions. All of this information is necessary so the doctor and nurse can quickly and easily look through a patient’s file to understand their medical history – even if it’s the first time. Good charts are also useful when the office needs to bill insurance companies or Medicare. If you do this job you will need to be familiar with the complexity of medical language and spelling so that all of your reports are correct and reliable.

You may be required to have some specialized equipment if you do transcriptions. The recorded data will need to play on your computer, so you will have to buy special software. In addition you will also need a good, comfortable headset to listen to the recordings. You will wear this headset for several hours each day, therefore investing in a higher end one is worth the extra cost.

Freelance Writing

Freelance writing is one of the most available online careers. If you have basic understanding of the Internet you probably realize that websites are ranked according to their content. When you do a specific keyword search those terms are linked up with websites whose keywords contain your search terms. In order to get the highest search engine rankings webmasters work hard to fill their sites with reliable and new content. As you might expect, the job of creating all of that content is often farmed out to freelance writers.

Small Start-Up Costs

If you like to write and have some writing skills then this job could be perfect for you. The only requirements needed to get a freelance writing job are a computer and a firm grasp on the English language.

Freedom

A lot of online job portals offer freelance writing work for keen service providers. You can try online job boards like Elance or oDesk, find work on a forum, or on specific websites.

Work could be offered to you on a piece by piece basis, or on a project basis. Depending on the job t hand you could end up working for ten different employers each day (writing one article each), or land a job writing for one company, with enough income for you to work full- or part time.

Stay Organized

Regardless of how many employers you have it is imperative that you come up with a way to track all of your work and income. Because of the nature of freelance writing, good organizational skills will save you time and ensure you get paid. One of the advantages to using a reputable website to find work is that you can confer with other writers about employers. They will be able to tell you whether or not someone pays on time, or if the pay is slow.

Any web site worth its weight will have strict rules regarding payment. Some sites allow you to be paid privately, usually through PayPal while others will process your payment through Escrow services. Either way, as long as you have tracked your pay and your work thoroughly you should have recourse options if you are not paid, or if your pay is less than was agreed upon.

Monetize Experience

If you are an expert in a particular field you can also write articles and market them yourself. There are various article marketing websites that accept submissions and then post them for others to use. These articles can link back to a particular website and provide a stream of income for you. Alternatively they can help you with branding. The importance is to get your name out to provide you with a body of work for you to reference when you are looking for jobs. While this may not pay a lot to begin with, it can eventually provide a nice and steady stream of income.

Become a Pro-Blogger

Writing articles is not the only way to make money with freelance writing. You can also write blog posts which can be somewhat easier and pay just as well. Pro-blogging is the act of being paid for blogging services. With the rise of the Internet, blogs have appeared in the market like mushroom in a rain-sodden forest.

Blog posts are often written with more authority, while still keeping the tone informative and fun. If you have ever visited a fan site you might have noticed that they contain blogs. In a great number of cases these blogs are not written by the actual webmaster, but instead by someone they hired.

How to Prepare Yourself for the Job at Hand

If you are considering freelance writing as an online career you will need to have some writing samples available. Trust that no one who is serious about hiring you would do so on the spot without first looking at your work.

You can go ahead and write a few articles, or blog posts as samples.

It goes without saying that you need to have well written material to show to potential employers, but you also have to understand how Internet-based writing works. A lot of writers out there are not native English speakers. This could work against them, but more and more the old adage of not being an English native speaker carries less importance. What matters is the resulting work.

You have to be able to write in a clear and concise manner. Your work should be easy to read and comprehend. To get a feel for the industry you are looking to target it is recommended you spend some time online. You will find good and bad samples when you do research. This should serve in picking the better option when it comes to delivering your work.

Small Beginnings

When you first start out you will probably have to accept whatever jobs come your way, often for little pay. Once you have established yourself you can get a little bit more money for your work, and build up a steady stream of assignments. To get to this point you will have to work very hard and do a lot of writing. Make sure everything you write is of top quality, even smaller and lower paying assignments. Remind yourself that it is your reputation is on the line if you fail to deliver quality content.

The world of freelance writing is wide open and can be done with almost no start-up costs. Expect to work a lot of long hours in order to establish your business. You also have to really enjoy writing, no matter what the topic, because you will do tons of it.

Interpersonal skills are slightly less important to do this job, but they help. You will still need to interact with other people.

Virtual Assistant

The job of a virtual assistant is one of the most popular and most lucrative online jobs. A virtual assistant is really an entrepreneur who does contract work for other companies. In most cases you would be self employed, which means you will also have to market yourself to other businesses. The job is not easy and is best suited to people who have worked as administrative professionals. In the beginning you will probably have to work extremely long hours in order to get your business off the ground. It is not easy to get started, but the pay-off can be huge.

Market Your Skills

One of the first things to consider if you are looking to work as a virtual assistant is your particular set of skills. Have you worked previously in marketing or human resources? Were you a travel agent or a realtor? Do you have experience in finances or bookkeeping?

The more you can specialize your services, the greater chance there is that you can find a niche to work in, and a business that needs your services. For example, if you worked as a bookkeeper for a number of years you can market yourself as a virtual bookkeeper. This will open the doors to clients who own small businesses in need of bookkeeping services. Likewise, if you were a travel agent you may be able to provide travel related assistance to large companies. In both these cases the businesses benefit because all they have to do is pay you. They will not have to provide a benefits package or an office for you. This saves them money. Most of your work can be done via the Internet.

Don’t Fancy the DIY Route?

If you want to, you can work for a virtual assistant firm. The advantage of joining a company lies in job security once you are hired. Having said this, you will generally earn more money if you go into business for yourself. Some professional organizations can help you decide what you should charge for your services and how to go about marketing your services to potential clients.

It is important that you do some research before starting out. You must understand what the expectations laid upon you from your employer in regards to hours worked and monies earned. It is very likely that some of your clients will not be in the same time zone which means that you may have to work late at night, or very early in the morning. On the upside, this might also free other parts of the day for you. Virtual assistant jobs are great for parents with small kids looking to spend more quality time with their toddlers.

What You Need to Bring to the Table as a VA

Unlike some of the other jobs listed here, this one requires you to have good writing skills and interpersonal communication skills. If you don’t have both of these abilities or if you are not comfortable communicating with strangers on a regular basis then a virtual assistant job is not for you.

Conclusion

By now you should realize that legitimate online jobs are out there; you just have to work hard to find them. It is unfortunate that the Internet has become such a playground for scammers because it makes finding quality work very difficult. However, if you keep a few things in mind and focus on a particular area of work your chances of successfully netting a good job are high. Making the transition from being in a common job to working on the Internet requires a sound mind, good planning and even better research.

How to Sack Your Boss to Find an Online Job

The first step in finding legitimate online work is to decide what it is that you want to do. Figure out which skills you already have, or which skills you could learn. Then set out to master them. Once you are sure of your skills, and the line of work you really want to do you can begin the work of finding an online employer. You might have to spend a little longer to find the perfect job by marketing your skills first.

Meanwhile keep working in your normal job. It is also important to keep a nest egg of emergency cash at hand for your planned transition. In the worst case scenario you will still be able to pay your living costs if you fail to find work within your first month.

Many online job workers start out with part time employment. This has the benefit of moving to your new life in stages while still keeping your secure income from your old job.

A Note about Finances

Another important note about online employment is that you will be paid online. As such, you should have an established PayPal account before you start looking for work. Most, if not all of your work, will be paid through PayPal or a similar online payment gateway. Keep in mind that even though you work online, you will still be legally liable to pay taxes. Please refer to your country’s tax laws to find out how this can affect you financially. I’m no legal advisor. Get independent legal advice to find out where you stand.

The last thing you want is to wind up with a big tax bill at the end of the year. Get informed, plan ahead and manage your money like a pro.

You Can Do This

If you are tired of the daily grind of slogging through traffic to get to your office then an online job is just what the doctor ordered. Although it will take some time and energy to begin with, you will quickly learn the tricks of the trade. Soon enough you will earn legitimate money from the comfort of your own home. You should not be too wary of the Internet if you come armed with excellent skills and a nose for sniffing out potential scams. Your best defense is good research and common sense.

GET PAID TO WRITE AT HOME 2 HOURS A DAY!

Get paid to write at home!
Have a way with words? If you dream of writing for a living, but feel stifled in your everyday job, there are some top home based businesses for writers that you should consider. The demand for good writing is very high, so finding one of the top home based businesses for writers that fits your needs just takes a little digging.

Get paid to write at home:

Get paid to write at home: One of the five top home based businesses for writers is being an advertising writer. If you have a flair for writing that sells, then being a copywriter may be your niche. Advertising agencies, private companies, non-profit agencies and more are all looking for someone to sell their products and services through ad copy, making copywriting one of the top home based businesses for writers.

Get paid to write at home: The second of the five top home based businesses for writers involves creating a resume writing service. Not all job seekers have what it takes to create an effective resume, and having a talented resume writer on hand can be a blessing to them. If you find that you have a knack for putting together resumes that get people in the door, then you should take advantage the second of the top home based businesses for writers.

Get paid to write at home: E-book writing and publishing is another of the top home based businesses for writers. In our technology soaked society, you can immerse yourself in the e-commerce boom by writing fiction or non-fiction e-books. The sheer number of topics available is endless. More and more people are looking to purchase their literature on the net, which makes writing e-books another one of the top home based businesses for writers.

Get paid to write at home: Business writing is also one of the top home based businesses for writers, and it can be one of the most lucrative home based businesses. Companies are always looking for writers to create brochures, annual reports, sales letters, direct mail pieces, instruction manuals and more. The fact that there are all kinds of businesses out there means that this is one of the top home based businesses for writers just out of the sheer volume of writing available.

Get paid to write at home: Finally, freelance article writing is another of the top home based businesses for writers. When people think of freelance writing, they most often think of magazine writers, but there are a number of people who will use freelance writers to create articles for their websites, e-zines, magazines, newspapers, newsletters, and more. The sheer volume of periodicals both online and on paper make this one of the top five home based businesses for writers.

Still, no matter what type of writing you love, you need to remember that your writing is your business, and you want it to be one of the top home based businesses out there. Make sure you stay abreast of current trends and hone your writing skills before you take advantage of any of the top home based businesses for writers. In order to sell your work and build your reputation as having one of the top home based businesses, you need to produce quality work on time, every time.

Good luck to you!

GET PAID TO WRITE AT HOME 2 HOURS A DAY! 1

HOW TO WRITE PROFITABLE ADS

DEFINITION OF ADVERTISING

HOW TO WRITE PROFITABLE ADS IN 30 MINUTES

How to write profitable ads: Everybody wants to make more money… In fact, most people would
like to hit upon something that makes them fabulously rich! And
seemingly, one of the easiest roads to the fulfillment of these
dreams of wealth, is mail order or within the professional
circles of the business, direct mail selling…

How to write profitable ads:

The only thing is, hardly anyone gives much real thought to the
basic ingredient of selling by mail–the writing of profitable
classified ads. If your mail order business is to succeed, then
you must acquire the expertise of writing classified ads that
sell your product or services!

So what makes a classified ad good or bad? First of all, it must
appeal to the reader, and as such, it must say exactly what you
want it to say. Secondly, it has to say what it says in the least
possible number of words in order to keep your operating costs
within your budget. And thirdly, it has to produce the desired
results whether inquiries or sales.

How to write profitable ads? Grabbing the reader’s attention is your first objective. You must
assume the reader is “scanning” the page on which your ad appears
in the company of two or three hundred classified ads. Therefore,
there has to be something about your ad that causes him to stop
scanning and look at yours! So, the first two or three words of
your ad are the utmost importance and deserve your careful
consideration. Most surveys show that words or like this.

These are the ingredients of any good classified
ad—Attention–Interest–Desire–Action…Without these four
ingredients skillfully integrated into your ad, chances are your
ad will just “lie there” and not do anything but cost you money.
What we’ve just shown you is the basic classified ad. Although
such an ad could be placed in any leading publication and would
pull a good response, it’s known as a “blind ad” and would pull
inquiries and responses from a whole spectrum of people reading
the publication in which it appeared. In other words, from as
many “time wasters” as from bona fide buyers.

So let’s try to give you an example of the kind of classified ad
might want to use, say to sell a report such as this one…Using
all the rules of basic advertising copywriting, and saying
exactly what out product is, our ad reads:

MONEY-MAKER’S SECRETS! How to Write winning
classified ads. Simple & easy to learn-should
double or triple your responses. Rush $1 to
ABC Sales, 10 Main, Anytown, TX 75001.

How to write profitable ads:

The point we’re making is 1) You’ve got to grab the reader’s
attention…2) You’ve got to go “further stimulate” him with
something (catch-phrase) that makes him “desire” the product or
service…4) Demand that he act immediately…

There’s no point in being tricky or clever. Just adhere to the
basics and your profits will increase accordingly. One of the
best ways of learning to write good classified ad is to study the
classifieds–try to figure out exactly what they’re attempting to
sell–and then practice rewriting them according to the rules
we’ve just given you. Whenever you sit down to write a
classified, always write it all out–and then go back over it,
crossing out words, and refining your phraseology.

The final ingredient of your classified ad is of course, your
name & address to which the reader is to respond–where he’s to
send his money or write for further information.

How to write profitable ads:

Generally speaking, readers respond more often to ads that
include a name than to those showing just initials or an the
number of words, or the amount of space your ad uses, the use of
some names in classified ads could become quite expensive. If we
were to ask our ad respondents to write to or send their money to
The Research Writers & Publishers Association, or our advertising
costs would be prohibitive. Thus we shorten our name Researchers
or Money-Makers. The point here is to think relative to the
placement costs of your ad, and to shorten excessively long
names.

The same holds true when listing your post office box number.
Shorten it to just plain Box 40, or in the case of a rural
delivery, shorten it to just RR1

The important thing is to know the rules of profitable classified
ad writing, and to follow them. Hold your costs in line.

HOW TO WRITE PROFITABLE ADS “ORDER PULLING”

The most important aspect of any business is selling the product
or service. Without sales, no business can exist for very long.

How to write profitable ads? All sales begin with some form of advertising. To build sales,
this advertising must be seen or heard by potential buyers, and
cause them to react to the advertising in some way. The credit
for the success, or the blame for the failure of almost all ads,
reverts back to the ad itself.

Generally, the “ad writer” wants the prospect to do one of the
following:

Visit the store to see and judge the product for himself, or
immediately write a check and send for the merchandise being
advertised.

Phone for an appointment to hear the full sales presentation, or
write for futher information which amounts to the same thing.

The bottom line in any ad is quite simple:

To make the reader buy the product or service. Any ad that causes
the reader to only pause in his thinking, to just admire the
product, or to simply believe what is written about the
product–is not doing it’s job completely.

How to write profitable ads? The “ad writer” must know exactly what he wants his reader to do,
and any ad that does not elicit the desired action is an absolute
waste of time and money.

In order to elicit the desired action from the prospect, all ads
are written according to a simple “master formula” which is:

1) Attract the ATTENTION of your prospect
2) INTEREST your prospect in the product
3) Cause your prospect to DESIRE the product
4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad
is not read, it won’t stimulate any sales, if it is not seen, it
cannot be read; and if it does not command or grab the attention
of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals
backwards and forwards. Whether you know them already or you’re
just now being exposed to them, your knowledge and practice of
these fundamentals will determine the extent of your success as
an advertising copywriter.

CLASSIFIED ADS:

How to write profitable ads? Classified ads are the ads from which all successful businesses
are started. These small, relatively inexpensive ads, give the
beginner an opportunity to advertise his product or service
without losing his shirt if the ad doesn’t pull or the people
don’t break his door down with demand for his product. Classified
ads are written according to all the advertising rules. What is
said in a classified ad is the same that is said in an larger,
more elaborate type of ad, expecting in condensed form.

To start learning how to write good classified ads, clip ten
classified ads from ten different mail order type
publications–ads that you think are pretty good. Paste each of
these ads onto a separate sheet of paper.

Analyze each of these ads; How has the writer attracted your
attention–what about the ads keeps your interest–are you
stimulated to want to know more about the product being
advertised–and finally, what action must you take? Are all of
these points covered in the ad? How strongly are you “turned on”
by each of these ads?

How to write profitable ads? Rate these ads on a scale form one to ten, with ten being the
best according to the formula I’ve given you. Now, just for
practice, without, clipping the ads, do the same thing with ten
different ads from Sears, Wards, or The Penny’s catalog. In fact,
every ad you see from now on, quickly analyze it, and rate it
somewhere on your scale. If you’ll practice this exercise on a
regular basis, you’ll soon be able to quickly recognize the
“Power Points” of any ad you see, and know within your own mind
whether an ad is good, bad, or otherwise, and what makes it so.

Practice for an hour each day, write the ads you’ve rated 8, 9,
and 10 exactly as they have been written. This will give you the
“feel” of the fundamentals and style necessary in writing
classified ads.

How to write profitable ads? Your next project will be to pick out what you consider to be the
ten ‘worst’ ads you can find in the classified section. How to write profitable ads? Clip
these out and paste them onto a sheet of paper so you can work
with them.

Read these ads over a couple of times, and then beside each of
them, write a short comment why you think it is bad; Lost in the
crowd, doesn’t attract attention–doesn’t hold the readers
interest–nothing special to make the reader want to own the
product–no demand for action.

You probably already know what is coming next, and that is right.
Break out those pencils, erasers and scratch paper– and start
rewriting these ads to include the missing elements.

Each day for the next month, practice writing the ten best ads
for an hour, just the way the were originally written. Pick out
the ten worst ads, analyze those ads, and then practice rewriting
those until they measure up to doing the job they were intended
to do.

Once you’re satisfied that the ads you’ve rewritten are perfect,
go back into each ad and cross out the words that can be
eliminated without detracting from the ad. How to write profitable ads? Classified ads are
almost always “finalized” in the style of a telegram.

EXAMPLE; I’ll arrive at 2-o’clock tomorrow afternoon, the 15th.
Meet me at Sardi’s. All my love, Jim.

EDITED FOR SENDING; Arrive at 2-pm-15th Sardi’s. Love, Jim.

CLASSIFIED AD; Save on your food bills! Reduced prices on every
shelf in the store! Stock up now while supplies are complete!
Come in today, Jerrys’ Family Supermarket!

EDITED FOR PUBLICATION; Save on Food! Everything bargain priced!
Limited supplies! Hurry! Jerry’s Markets!

It takes dedicated and regular practice, but you can do it.
Simply recognize and understand the basic formula–practice
reading and writing the good ones–and rewriting the bad ones to
make them better. Practice, and keep at ie, over and over, every
day–until the formula, the idea, and the feel of this kind of ad
writing becomes second nature to you. This is the ONLY WAY to
gain expertise writing good classified ads.

DISPLAY ADVERTISEMENTS

Definition of “Advertising”

A display or space ad differs from a classified ad because it has
headline, layout, and because the style is not telegraphic.
However, the fundamentals of writing the display ad or space are
exactly the same as for a classified ad. The basic difference is
that you have more room in which to emphasize the “master
formula”.

Most successful copywriters rate the headline and/or the lead
sentence of an ad as the most important part of the ad, in
reality, you should do the same. After all, when your ad is
surrounded by hundreds of other ads, and information or
entertainment, what makes you thing anyone is going to see your
particular ad?

The truth is, they’re not going to see your ad unless you can
“grab” their attention and entice them to real all of what your
have to say. Your headline, or lead sentence when no headline is
used, has to make it MORE DIFFICULT for your prospect to ignore,
or pass over, than to stop and read your ad. If you don’t capture
the attention of your reader with your headline, anything beyond
is useless effort and wasted money.

How to write profitable ads? Successful advertising headlines–in classified ads, your first
three to five words serve as your headline–are written as
promises, either implied or direct. The former promises to show
you how to save money, make money, or attain a desired goal. How to write profitable ads?  The
latter is a warning against something undesireable.

Example OF A PROMISE; Are You Ready To Become A Millionaire–In
Just 18 Months?

EXAMPLE OF A WARNING; Do You Make These Mistakes In English?

In both examples. I have posed a question as the headline.
Headlines that ask a question seem to attract the reader’s
attention almost as surely as a moth is drawn to a flame. Once he
has seen the question, he just can’t seem to keep himself from
reading the rest of the ad to find out the answer. The best
headline questions are those that challenge the reader; that
involve his self esteem, and do not allow him to dismiss you
question with a simple yes or no.

You’ll be the envy of your friends is another kind of “reader
appeal” to incorporate into your headline whenever appropriate.
The appeal has to do with basic psychology; everyone wants to be
well thought of and consequently, will read into the body of your
ad and find out how he can gain the respect and accolades of his
friends.

Where ever and whenever possible, use colloquialisms or words
that are usually found in advertisements. The idea is to shock or
shake the reade out of his reverie and cause him to take notice
of your ad. Most of the headlines you see today in and day out,
have a certain sameness with just the words rearranged. The
reader may see these headlines with his eyes, but his brain fails
to focus on any of them because there is nothing different or out
of the ordinary to arrest his attention.

Example OF COLLOQUIALISM; Are You Developing A POT BELLY?

Another attention–grabber kind of headline is the comparative
price headline; Three For only $3, Regularly $3 Each! Still
another of the “tried and proven” kind of headlines is the
specific question; Do You Suffer From These Symptoms. And of
course, if you offer a strong guarantee, you should say so in
your headline; Your Money Refunded, If You Don’t Make $100,000
Your First Year.

How To headlines have a very strong basic appeal, but in some
instances, they are better used as book titles than advertising
headlines. Who else wants in on the finer things–which your
product or service presumably offers–is another approach with a
strong reader appeal. The psychology here being the need of
everyone to belong to a group–complete with status and prestige
motivations.

Whenever, and as often as you can possibly work it in, you should
use the word “you” in your headline, and throughout your copy.
After all, your ad should be directed to “one” person, and the
person reading your ad wants to feel that you’re talking to him
personally, not everyone who lives on his street.

Personalize, and be specific! You can throw the teachings of your
English teachers out the window, and the rules of “third person,
singular” or whatever else tends to inhibit your writing.
Whenever you sit down to write advertising copy intended to pull
the orders–sell the product–you should picture yourself in a
one-on-one situation and “talk” to your reader just as if you are
sitting across from him at your dining room table. Say what you
mean, and sell HIM on the product your offering. Be specific and
ask him if these are the things that bother him–are these the
things he wants–and he is the one you want to buy the product…

The layout you devise for your ad, or the frame you build around
it, should also command attention. either make it so spectacular
that it stands out like a lobster at a chili dinner, or so
uncommonly simple that it catches the reader’s eye because of its
very simplicity. It’s also important that you don’t get cute with
a lot of unrelated graphics and artwork. Your ad should convey th
feeling of excitement and movement, but should not tire the eyes
or disrupt the flow the message you are trying to present.

Any graphics or artwork you use should be relevant to your
product, its use and/ or the copy you’ve written about it.
Graphics should not be used as artistic touches, or to create an
atmosphere. Any illustrates with your ad should compliment the
selling of your product, and prove or substantiate specific
points in your copy.

Once you have your reader’s attention, the only way you’re going
to keep it, is by quickly and emphatically telling him what your
product will do for him.

How to get paid to write at home? Your potential buyer doesn’t care in the least how long it’s
taken you to produce the product, how long you have been in
business, nor how many years you have spent learning your craft.
He wants to know specifically how he’s going to benefit from the
purchase of your product.

Generally, his wants will fall into one of the following
categories: Better health, more comfort, more money, more leisure
time, more popularity, greater beauty, success and/or security.

Even though you have your reader’s attention, you must follow
through with an ennumeration of the benefits he can gain. In
essence, you must reiterate the advantages, comfort and happiness
he will enjoy–as you have implied in your headline.

Mentally picture your prospect–determine his wants and emotional
needs–put yourself in his shoes, and ask yourself: If I were
reading this ad, what are the things that would appeal to me?
write your copy to appeal to your reader’s wants and emotional
needs/ego cravings.

Remember, it’s not the “safety features” that have sold cars for
the past 50 years–nor has it been the need of transportation–it
has been, and almost certainly always will be the advertising
writer’s recognition of the people’s wants and emotional
needs/ego cravings. Visualize your prospect, recognize what he
wants: and satisfy them. Writing good advertising copy is nothing
more or less than knowing “who” your buyers are; recognizing what
he wants; and telling him how your product will fulfill each of
those wants. Remember this because it’s one of the “vitally
important” keys to writing advertising copy that does the job you
intend for it to do.

The “desire” portion of your ad is where you present the facts of
your product; create and justify your prospect’s conviction, and
cause him to demand “a piece of the action” for himself.

It’s vitally necessary that you present “proven facts” about your
product because survey results show that at least 80% of the
people reading your ad–especially those reading it for the first
time–will tend to question its authenticity.

So, the more facts you can present in the ad, the more credible
your offer. As you write this part of your ad, always remember
that the more facts about the product you present, the more
product you’ll sell. People want facts as reason, and/or excuses
for buying a product–to justify to themselves and others, that
they haven’t been “taken” by a slick copywriter.

It’s like the girl who wants to marry the guy her father calls
a “no good bum”. Her heart–her emotions–tell her yes, but she
needs facts to nullify the seed od doubt lingering in her
mind–to rationalize her decision to go on with the wedding.

In other words, the “desire” portion of your ad has to build
belief and credibility in mind of your prospect. It has to assure
him of his good judgement in the final decision to buy- furnish
evidence of the benefits you’ve promised–and afford him a
“safety net” in case anyone should question his decision to buy.

People tend to believe the things that appeal to their individual
desires, fears and other emotions. Once you’ve established a
belief in this manner, logic and reasoning are used to support
it. People believe what they “want to believe. Your reader
“wants” to believe your ad if he has read through this far–it’s
up to you to support his initial desire.

Study your product and everything about it–visualize the wants
of your prospective buyers–dig up the facts, and you’ll almost
always find plenty of facts to support the buyer’s reason for
buying.

Here is where you use the results of tests conducted, growing
sales figures to prove increasing popularity, and “user”
testimonials or endorsements. It’s also important that you
present these facts-test results, sales figures and/or
testimonials-from the consumer point of view, and not that of the
manufacturer.

Before you end this portion of your ad and get into you demand
for action, summarize everything you’ve presented thus far. Draw
a mental picture for your potential buyer. Let him image owning
the product. Induce him to visualize all the benefits you’ve
promised. Give him the keys to seeing himself richer, enjoying
luxury, having time to do whatever he’d like to do, and with all
of his dreams fulfilled. How to write profitable ads?

This can be handled in one or two sentences, or spelled out in a
paragraph or more, but it’s the absolute ingredient you must
include prior to closing the sale. Study all the sales
presentations you’ve ever heard-look at every winning ad-this is
the element included in all of them that actually makes the sale
for you. remember it, use it, and don’t try to sell anything
without it.

As Victor Schwab puts so succinctly in his best selling book, How
To Write a Good Advertisement: Every one of the fundamentals in
the “master formula” is necessary. Those people who are “easy” to
sell may perhaps be sold even if some of these factors are left
out, but it’s wiser to plan advertisement so that it will have a
powerful impact upon those who are the “hardest” to sell. For,
unlike face-to-face selling, we cannot in printed advertising
come to a “trail close” in our sales talk-in order to see if
those who are easier to sell will welcome the dotted line without
further persuasion. We must assume that we are talking to the
hardest ones-and that the more thoroughly our copy sells both the
hard and the easy, the better chance we have against the
competition for the consumer’s dollar-and also the less dependent
we will be upon the usual completely ineffective follow-through
on our advertising effort which later takes place at the sales
counter itself.

ASK FOR ACTION! DEMAND THE MONEY!

How to write profitable ads: Lots of ads are beautiful, almost perfectly written, and quite
convincing-yet they fail to ask for or demand action from the
reader. If you want the reader to have your product, then tell
him so and demand that he send his money now. Unless you enjoy
entertaining your prospects with your beautiful writing skills,
always demand that he complete the sale now, by taking action
now-by calling a telephone number and ordering, or by writing his
check and rushing it to the post office.

Once you’ve got him on the hook, land him! Don’t let him get
away!

Probably, one of the most common and best methods of moving the
reader to act now, is written in some of the following:

All of this can be yours! You can start enjoying this new way of
life immediately, simply by sending a check for $xx! don’t put it
off, then later wish you had gotten in on the ground floor! Make
out that check now, and be IN on the ground floor! Act now, and
as an “early bird” buyer, we’ll include a big bonus
package-absolutely free, simply for acting immediately! You win
all the way! We take all the risk! If you’re not satisfied simply
return the product and we’ll quickly refund your money! Do it
now! Get that check on its way to us today, and receive the big
bonus package! After next week, we won’t be able to include the
bonus as a part of this fantastic deal, so act now! The sooner
you act, the more you win!

Offering a reward of some kind will almost always stimulate the
prospect to take action. However, in mentioning the reward or
bonus, be very careful that you don’t end up receiving primarily
requests for the bonus with mountains of request for refunds on
the product to follow. The bonus should be mentioned only
casually if you’re asking for product orders; and with lots of
fanfare only when you’re seeking inquiries.

Too often the copywriter, in his enthusiasm to pull in a record
number of responses, confuse the reader by “forgetting about the
product” and devoting his entire space allotted for the “demand
for action” to sending for the bonus. Any reward offered should
be closely related to the product, and a bonus offered only for
immediate action on the part of the potential buyer.

Specify a time limit. Tell your prospect that he must act within
a certain time limit or lose out on the bonus, face probably
higher prices, or even the withdraw of your offer. This is always
a good hook to get action.

Any kind of guarantee you offer always helps to produce action
from the prospect. And the more liberal you can make your
guarantee, the more product orders you’ll receive. Be sure you
state the guarantee clearly and simply. Make it so easy to
understand that even a child would not misinterpret what you’re
saying.How to write profitable ads?

The action you want your prospect to take should be easy-clearly
stated-and devoid of any complicated procedural steps on his
part, or numerous directions for him to follow.

Picture your prospect, very comfortable in his favorite easy
chair, idly flipping thru a magazine while “half watching” tv. He
notices your ad, reads thru it, and he is sold on your product.
Now what does he do?

Remember, he is very comfortable-you’ve “grabbed” his attention,
sparked his interest, painted a picture of him enjoying a new
kind of satisfaction, and he is ready to buy…

Anything and everything you ask or cause him to do is going to
disrupt this aura of comfort and contentment. Whatever he must do
had better be simple, quick and easy!

Tell him without any ifs, ands or buts, what to do-fill out the
coupon, include your check for the full amount, and send it in to
us today! Make it as easy for him as you possibly can-simple and
direct. And by all means, make sure your address is on the order
form he is supposed to complete and mail in to you-your name and
address on the order form, as well as just above it. People
sometimes fill out the coupon, tear it off, seal it in an
envelope and don’t know where to send it. The easier you make it
for him to respond, the more responses you’ll get!

There you have it, a complete short course on how to write ads
that will pull more orders for you-sell more of your product for
you. It’s important to learn “why” ads are written as they are-to
understand and use, the “master formula” in your own ad writing
endeavors.

By conscientiously studying good advertising copy, and practice
in writing ads of your own, now that you have the knowledge and
understand what makes advertising copy work, you should be able
to quickly develop your copywriting abilities to produce order
pulling ads for your own products. Even so, and once you do
become proficient in writing ads for your own products, you must
never stop “noticing” how ads are written, designed and put
together by other people. To stop learning would be comparable to
shutting yourself off from the rest of the world.

The best ad writers are people with the world in which they live.
Everytime they see a good ad, they clip it out and save it.
Regularly, they pull out these files of good ads and study them,
always analyzing what makes them good, and why they work. there
is no school in the country that can give you the same kind of
education and expertise so necessary in the field of ad writing.
You must keep yourself up-to-date, aware of, and in-the-know
about the other guy-his innovations, style changes, and the
methods he is using to sell his product. On-the-job
training-study and practice-that’s what it takes- and if you’ve
got that burning ambition to succeed, you can do it too!

QUESTIONS & ANSWERS

1) WHAT IS THE MOST PROFITABLE WAY TO USE CLASSIFIEDS…

Classifieds are best used to build your mailing list of qualified
prospects. Use classifieds to offer a free catalog, booklet or
report relative to your product line.

2) WHAT CAN YOU SELL “DIRECTLY” FROM CLASSIFIEDS…

How to get paid to write at home?

Generally, anything and everything, so long as it doesn’t cost
more than five dollars which is about the most people will pay in
response to an offer in the classifieds. These types of ads are
great for pulling inquires such as: Write for further
information; Send $3, get two for the price of one; Dealers
wanted, send for product info and a real money making kit!

3) WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE…

How to write profitable ads: All twelve months of the year! Responses to your ads during some
months will be slower in accumulating, but by keying your ads
according to the month they appear, and a careful tabulation of
your returns from each keyed ad, you’ll see that steady year
round advertising will continue to pull orders for you,
regardless of the month it’s published. I’ve personally received
inquires and orders from ads placed as long as 2 years previous
to the date of the response!

4) ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS…

The least effective are the ad sheets. most of the ads in these
publications are “exchange ads”, meaning that the publisher of ad
sheet “A” runs the ads of publisher “B” without charge, because
publisher “B” is running the ads of publisher “A” without charge.
The “claimed” circulation figures of these publications are
almost always based on “wishes, hopes and wants” while the “true”
circulation goes out to similar small, part time mail order
dealers. Very poor medium for investing advertising dollars
because everyone receiving a copy is a “seller” and nobody is
buying. When an ad sheet is received by someone not involved in
mail order, it’s usually given a cursory glance and then
discarded as “junk mail”.

How to write profitable ads: Tabloid newspaper are slightly better than the ad sheets, but not
by much! The important difference with the tabloids is in the
“helpful information” articles they try to carry for the mail
order beginner. A “fair media” recruiting dealers or independent
sales reps for mail order products, and for renting mailing
lists, but still circulated among “sellers” with very few buyers.
Besides that, the life of a mail order tab sheet is about the
same as a daily newspaper.

With mail order magazines, it depends on the quality of the
publication and its business concepts. Some mail order magazines
are nothing more than expanded ad sheets, while others–such as
BOOK BUSINESS MART- strive to help the opportunity seekers with
an on going advice and tips he can use in the development and
growth of his own wealth building projects. BOOK BUSINESS MART is
not just the fastest growing publication on the mail order scene
today; it’s also the first publication in more than 20 years to
offer real help anyone can use in achieving his own version of
the “American Dream” of building one’s own business from a
“shoestring beginning” into a multi-million dollar empire!

5) HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT…

First of all, you have to determine who your prospective buyers
are. Then do a little bit of market research. Talk to your
friends, neighbors and people at random who might fit this
profile. Ask them if they would be interested in a product such
as yours, and then ask them which publications they read. Next,
go to your public library for a listing of the publications of
this type from the Standard Rate & Data Service catalogs.

Make a list of the addresses, circulation figures, reader
demographics and advertising and decide which is the true costs
of your advertising and decide which is the better buy, divide
the total audited circulation figure into the cost for a one inch
ad; $10 per inch with a publication showing 10,000 circulation
would be 10,000 into $10 or 10 cents per thousands. Looking at
the advertising rates for BOOK BUSINESS MART, you would tale
42,500 into $15 for and advertising rate of less then THREE
TENTHS OF ONE CENT PER THOUSAND. Obviously, your best buy in this
case would be BOOK BUSINESS MART because of the lowest price per
thousand.

Write and ask for a sample copies of the magazines you’ve
tentatively chosen to place your advertising in. Look over their
advertising-be sure that they don’t or won’t put your ad in the
“gutter” which is the inside column next to the binding. How many
other mail order type ads are they carrying-you want to go with a
publication that is busy, not one that has only a few ads. The
more ads in the publication, the better response the advertisers
are getting, or else they wouldn’t be investing their money in
the publication.

To “properly” test your ad, you should let it run thru at least
three consecutive issues of any publication. If your responses
are small, try a different publication. Then, if your responses
are still small, look at your ad and think about rewriting it for
greater appeal, and pulling power. In a great many instances,
it’s the ad not the publication’s pulling power that is at fault!

HOW TO WRITE MONEY-MAKING “HOW-TO’ REPORTS

This is the “real” Money Maker in the Mail Order business – the
basic “How To” Report. It’s something anyone can produce, and
with all the proper ingredients at the right time, you can
become independently wealthy! The hard part, of course, is
getting all the proper ingredients at the right time.

Your basic “Money Making report” is usually two pages in length,
sells for $3, and outlines instructions, details, or a “How-To
Method” for solving a problem: making more money, saving money,
attaining greater happiness, or fulfilling an ambition or desire.

One of the most successful reports was and still is, a short
report on “How To Keep Moles Out Of Your Yard”, by one of the
deans of self-publishing, Jerry Buchanan. Another of the most
successful and biggest money-makers ever written, had to do with
the many different ways to prepare and serve hamburger. Simple,
basic, grass roots kind of information is what we’re talking
about.

Any man, woman or child can write a saleable report on any
subject – providing he or she has knowledge of that subject
through personal experience, research, or both. A lot of women
write successful money-making reports based upon better ways of
solving household problems. And a lot of men write successful
money-making reports on how to get greater pleasure from
leisure time activities such as fishing, woodworking or other
hobbies. The list of subjects one can write about is endless,
and reports on how to make more money easier and faster are no
more limited to male authors than expertise in cooking is
limited to female authors. How to write profitable ads?

Writing your report is easy and quite simple. However, it does
take longer, and requires more sweat, blood and anguish for some
people to produce a “finished” product than it does others, even
if they are equally intelligent and knowledgeable.

The best advice anyone can give you on how to write a
money-making report is to advise you to write as though you were
talking to someone – as though you were instructing your next
door neighbor via the telephone on the subject at hand. I use
the word telephone here to point out that regardless of how much
you wave your arms, point your finger, or even draw pictures,
you aren’t getting the message across, and your neighbor won’t
“see” what you’re talking about until you tell him in the kind
of language he can understand.

Write in a style similar to the book reports you used to give
when you were in the 6th, 7th and 8th grades. Do you remember
the “theme papers” you used to have to research, outline and
write for term finals? You got a good grade if you presented
your material in a straightforward style, had the facts, an
didn’t pad out your paper.

Be factual, and be clear. Know your reader and use the kind of
language he expects you to use. This does not mean that you
should drop to the level of military barracks talk or that you
should elevate yourself to the level of a pseudo Rhodes Scholar.
It just means that in writing the basic “How-To” report, you
should bear in mind that these reports serve as personal
one-to-one consultations between you and your reader, and that
your language should establish a rapport he can feel. Outline
what you want to say before you write it. This helps; in fact
I very definitely recommend it. Many writers “think” as they’re
typing or writing what they want to say, myself included. But
believe me, everything flows smoother, with a lot less rewrite
involved, and the finished product is always much better when
you’ve outlined what you want to say before you start.

When doing business by mail, these Money-Making “How-To” reports
we’ve been talking about are known by many names: folio,
booklet, pamphlet, guide, or even Personal Success Plan. In
reality, these reports are written guidelines that give the
reader more information on a subject he wants to know more about.

Money Making reports have been, and can still be written to show
other people how to start, develop, enjoy or expand a hobby;
how to learn and develop new or greater abilities; how to
start, develop and operate a new business, or even expand a
current one; how to develop and prepare for a new career; how
to make more money; how to save money, better one’s standard of
living and have more time for leisure; how to solve personal
problems and enjoy life more; how to attain success in any
endeavor. How to write profitable ads?

You’ll find that the better selling reports are well researched,
authoritative, factual and helpful to the reader in the
achievement of his goals. Your report can be put together and
sold as anything from a two-page typewritten paper to a
multipage typeset and professionally bound book. an important
point to remember here is that the people who are going to buy
your report are going to be interested in the information it
contains – not how long it took you to put it together, the
reason you wrote it, or the number of pages you’ve written – so
long as it contains the information he wants.

Picking a subject to write about – one that has sales appeal and
that will sell well for you – is not as hard as it sounds. The
best rule to follow is to write only about something you already
know a great deal about. With this advice in mind, it will
follow that your best writing will be about those subjects that
particularly interest you. And remember, the more you are
involved or interested in the subject, the easier it will be for
you to write about that subject in a manner that will hold your
reader’s interest. Your knowledge and enthusiasm will show
through – causing your reader to overlook any technical writing
weaknesses.

How to write profitable ads: How do you determine the subject that’s best for you to use for
your first report? Channel your thinking along these lines: If
you love to fish, you could probably put together a money-making
report on “How To Catch The Big Ones”. If you love to sew, you
could probably write a report on “Tips for Beautiful Sewing”.
If you have experience in advertising, you could write a report
on “How To Write An Ad For Best Results”; experience in
printing, a report on “How to Prepare Copy and Layout for Best
Printing Results”; experience in business, a report on “Better
Business Operating Techniques”. How to write profitable ads?

It’s worth repeating: Whatever you write about, make it
something you know about, and are especially interested in. Art
Fettig writes about motivation and ideas for selling because he
has spent many years doing just that – motivating people toward
larger sales volume and “brainstorming” new ideas for more
sales. Doug Hooper writes about the power of positive thinking
because he has practice it and believes in it; it works for him
and he knows it can work for you. Paul J. Micali writes about
the techniques of closing more sales. He has spent all his life
teaching people to become better sales people, and he never
tires of talking about how easy and rewarding selling is with
the proper thinking and approaches. Maryanne Raphael writes for
all of us about the many and different writers’ markets open and
available to freelance writers, because she has spent many years
searching and learning all about these markets as a freelance
writer. Whenever we talk with her, she’s always “neck-deep”
with assignments from countless publications. She knows the
problems of the freelance writer, and she passes along
information of great value because she’s been there. Dottie
Walters writes about the opportunities for women in business
because she’s been “down to her last dime”, started a business
on sheer determination alone, and knows the tremendous potential
of women in the business world. Today, she is one of the most
sought-after women in this country as an inspirational speaker
for women’s groups. She gets paid for speaking before these
groups, and sells thousands of dollars worth of books at these
engagements besides! I could go on and on – naming friends and
telling you how they have taken a subject they were interested
in, found out everything about it they could, and parlayed it
into a fortune by starting with the writing of a “How-To”
report. Rather than go on with these stories of how others have
done it, and are doing it, let’s get on with the task of showing
you how you can write your own “How-To” report and parlay it
into a personal wealth vehicle of your own!

How to write profitable ads: Once you’ve decided on the subject you’re going to write about,
the next step is thorough research. Visit your public library
and “bone up” on your subject. Read as much about it as you can
find – newspapers, magazines, books – everything! Start
collecting clippings, talk to your neighbors, your friends and
relatives, and take notes on all information you gather from
reading and personal discussion.

When you’ve spent a good six weeks intensively researching your
subject, gathering notes and discussing it as often as you can
with as many different people as possible, you should be ready
for the next step – the sorting, compiling and assembly of your
notes. Simply read through all the notes and clippings you have
accumulated, discarding those that are repetitious, and
organizing those you’re going to use according to your “subject
coverage” outline. Don’t let the outline part of your project
become an obstacle. An outline is simply listing the order in
which you want to write about or discuss each aspect of your
subject.

Everything that’s written should have a natural beginning, a
body and an ending. When you outline your subject, and your
“subject coverage”, which can be likened to a table of contents,
you’ll find it easier to say what you want to say. You’ll be
ABLE to say everything you want to say. You won’t have to worry
about forgetting or leaving out an important point you want to
make. The coverage of your subject will be more complete, and
your writing will be much smoother.

Once you’ve completed your research, organized your notes, and
have your “subject coverage” outline set, you’re ready to write
the money-making report that just might make you rich!

Start writing, and write as though you were talking to someone,
because writing, after everything has been analyzed, taken
apart, studied, improved upon, and put back together, is still
nothing more or less than a written conversation between two
people. Write your how-to report as though you were instructing
a high school graduate in how to do something his first day on
the job.

How to write profitable ads: It makes no difference whether you write it all out longhand or
pound away at a typewriter. Just get it all written! Once
you’ve got your material organized, start writing and don’t stop
until you’re finished!

When you have finished, be proud of yourself! Take a break, go
out to dinner, enjoy a night on the town! In other words, put
this first draft of your report aside for a few days and allow
your brain, your body, and your creative juices to rejuvenate
themselves.

After a couple of days off, take up your report and go through
it with a sharp pencil, just as you imagine an editor would do.
Strike out, rewrite and polish each paragraph for clarity,
accuracy and flow. How to write profitable ads?

This is the time to make sure that what you’ve written is easy
to read, easy to understand, and each sentence follows the one
before it just as surely as spring follows winter. The smoother
the conversation or the writing of your report flows, the easier
it’ll be to read, and the easier it is to read, the more copies
you will sell.

Now you have a money-making report that has the potential of
making a great deal of money for you. If you are a good typist,
go ahead and type it out in finished form. If you’re not a
typist, you can have it typed by someone who is, or even have it
typeset for a small fee.

HOW TO WRITE IRRESISTIBLE AD COPY

When selling through advertising, you’re faced with two options,
both of which you will probably use frequently. Those options
are display and classified advertising.

We won’t deal here with radio and television copy writing
because it is not something many of you will be using until you
have developed a great deal of mail order experience. Once
you’re dealing with that sort of capital investment, you’ll
probably have an intimate understanding of the fact that expert
help is essential to the successful launch of any campaign, and
frankly, electronic media are not our field of experience.

Classified ad copy writing is a very exacting craft, not an art
in the way that display advertising is. It involves following a
few simple guidelines and requires little skill. That’s why
daily newspapers hire school and college students to take orders
– and write – for their classified section over the telephone.

The first point worth noting is that classified ads are sold by
the word or by the line. This has a bearing on how you write
your ads, because if the ad is sold by the word, you’re not
going to write an ad that has a bunch of “a’s” and “the’s” in
it. But at the same time, if it’s sold by the line, it will be
worth your while to include these words in the ad, as they’ll
appeal to the better educated segment of the market.

So an ad in at so much a line might read:

“The hottest thing in years. This is a household wonder you’ll
cherish for years.”

The same ad at so much a word will read:

“Hottest recent development. Cherish this household innovation
for generations.”

Both are about the same length. The first reads nicely in
proper English and the second used big, powerful words to make
up for awkward structure.

When you buy by the word, which will be the case in most
markets, use the biggest, most action-packed words you can think
of. And while we’re on the subject of word count, the way you
mark your address in a classified is also important.

If you live on Dog Breath Lane, mark your address as 22
Dogbreath, unless in that subdivision, there also happens to be
a Dog Breath circle, a Dog Breath Avenue and so forth, in which
case Dogbreath Lane will do. You can usually get away with this
ploy, since these ridiculous two name streets are there to sell
houses, not to please the Post Office. If you live in Apartment
12, you can usually get away with 12-22 Dogbreath, which saves
you another word. Never leave out the zip code, even a
nine-diget zip code counts as one word and in many publications
doesn’t count as a word at all.

The initials of your name or company will also do unless you’re
trying to project an image, and this can save you from one to
three words. Even your last name will be all right.

In most magazines and a few newspapers, your first word or line
of type will be set in darker bold letters. Choose that first
word or two very carefully. If you really want good results, do
exactly the opposite of what most other advertisers are doing,
or be different.

If you’ve got an income opportunity and CASH, MONEYMAKING or
INCOME are the usual first two words, be a bit creative, perhaps
with BROKE (no more! Try selling doogles! or HORRENDOUS)
(budget, a thing of the past.)

The first word or line gets your reader interested, and no
matter how large the circulation of the publication, you’ll
suffer terribly if you’re not attracting the reader as well as
the other advertisers. Those opening words are crucial. Like
the man said, you don’t get a second chance to make a good
impression.

Once you’ve made the hook, hold the reader by telling him
exactly what you’re offering. If it’s an ad for more
information, let him know what kind of information and where it
leads. Then drop the cost on him, if any and your name and
address. If it’s a product, in words that say a lot. It’s fine
to pussyfoot in a display ad if you can afford the space, but
short, sharp, to-the-point is what sells from classifieds.

One minor point or style to remember, if you’re offering a
bonus, leave it to the very last. “Bonus with…” won’t work.
A bonus or free gift is offered for one reason only: to hook
someone who has not quite been sold by the rest of the ad. The
offer of a bonus won’t work UNTIL they know what it comes with.

Writing display ad copy is much more involved and should really
not be undertaken by even the brightest English graduate without
some expert help. As we stated earlier, ad copy writing is one
of the highest-paying of the creative professions, mainly
because it is so difficult to do.

If you must do it yourself, here’s a few things you can do to
make the task a bit more successful.

How to get paid to write at home?

Making use of the techniques we mentioned earlier, determine
which benefit your client is like to be most interested in.

Target the emotion that motivates the need for that benefit in
most people. If you can do that, you’ll hook the right person
for the product. If you’re selling runless pantyhose for
example, you know the anti-run characteristic motivates the
buyer, and the reason why women want to buy anti-run hose is to
look better longer.

Hey, there’s the lead for your copy! In big letters, you’re
going to flag your ad with LOOK BETTER LONGER! You might want
to bracket it top or bottom by writing in smaller letters:

“Da-don’t-run-run hose will help you “LOOK BETTER LONGER” in the
Da-don’t-run-run hose.” If the client is interested in runless
hose, you’ve got her. If not, forget it. Anything else you
could use to get a client who doesn’t wear pantyhose will cost
your clients who do use them, and that’s a waste.

Once you’ve got the initial benefit out in the open, either
explain it or be very sneaky about adding another. So say:

“These pantyhose will give you the confidence in your appearance
you won’t get with other pantyhose…” or

“LONGER… and without blowing your budget. These will give
you the confidence…”

but the best way to sneak in additional benefits without looking
pushy is to say:

“LONGER! Without blowing your budget, these pantyhose will give
you the…” using the new benefit as a prefix.

And, oh, it’s so much more complex than that. It’s obviously a
development in synthetic fibers that allows those hose to be
superior, so that must be included too, because the customer
wants to know why they’re so good.

Where do you mention it though? It might be just as effective
to get to it right after the heading, in this manner:

“LOOK BETTER LONGER! Thanks to a new development in synthetic
fibers, Da-don’t-run-run panty hose will give you the confidence
in your appearance you won’t get with other pantyhose.”

Then the money aspect. And how do you do that? Do you make the
sentence longer or start a new sentence? YOU MUST WEIGH EVERY
WORD WITH A SURGEON’S CARE! And what about a coupon at the
bottom?

Do you use a small order form or use the address of the company?
How many words do you need, and if you need a lot of words, can
you afford the space it will take to print them?

Get a word count, and fix it within fairly narrow limits or
you’ll bore the reader or leave no room for graphics or blank
space, which you must have to some degree for proper esthetic
effect.

Speaking of graphics, what will you have to use? Will you have
to make your own? (Clip art used by most dealers is horribly
tacky.) And heaven forbid, you design an ad based on another
successful campaign by another firm with similar products… and
it works well that it sends their sales rising! It could happen.

There are many firms, probably even in small cities, that
specialize in print media advertising, and many do excellent
jobs.

You in Canada are fortunate, especially if you live in Toronto,
Vancouver, Montreal or Calgary, since talent runs cheap in
Canadian advertising firms and you can get excellent work, and
we’re sorry to say this but it will generally be more creative
than American agencies of similar size.

The fact remains, though, that you know your product better than
the agency, and you probably know how you want to sell it.

You might have ideas for wording, graphical layout, any number
of things. If you truly want to make your campaign, and
especially at that crucial first campaign, as profitable as
possible, use the services of a graphics firm that composes
print advertising at the very least, and ad agency at the best.

By the way, we’ve discovered a lot of graphics houses have some
frustrated ad copy writers who can give you expert direction at
low cost if you’ll only ask. How to get paid to write at home?

Be ready to take in all your ideas at the time you get your ad
done. Every bit of work you do yourself should come off the
bill you’ll be paying for the job, since it cuts the time the
agency or graphics house has to take to prepare the ad.

Now you know the basics…the rest is up to you.

From theory to practice:

HOW TO WRITE PROFITABLE ADS IN 30 MINUTES 2

HOW TO WRITE “ORDER PULLING” ADS

The most important aspect of any business is selling the product
or service. Without sales, no business can exist for very long.

All sales begin with some form of advertising. To build sales,
this advertising must be seen or heard by potential buyers, and
cause them to react to the advertising in some way. The credit
for the success, or the blame for the failure of almost all ads,
reverts back to the ad itself.

Generally, the “ad writer” wants the prospect to do one of the
following:

Visit the store to see and judge the product for himself, or
immediately write a check and send for the merchandise being
advertised.

Phone for an appointment to hear the full sales presentation, or
write for futher information which amounts to the same thing.

The bottom line in any ad is quite simple:

How to write profitable ads: To make the reader buy the product or service. Any ad that causes
the reader to only pause in his thinking, to just admire the
product, or to simply believe what is written about the
product–is not doing it’s job completely.

The “ad writer” must know exactly what he wants his reader to do,
and any ad that does not elicit the desired action is an absolute
waste of time and money.

In order to elicit the desired action from the prospect, all ads
are written according to a simple “master formula” which is:

1) Attract the ATTENTION of your prospect
2) INTEREST your prospect in the product
3) Cause your prospect to DESIRE the product
4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad
is not read, it won’t stimulate any sales, if it is not seen, it
cannot be read; and if it does not command or grab the attention
of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals
backwards and forwards. Whether you know them already or you’re
just now being exposed to them, your knowledge and practice of
these fundamentals will determine the extent of your success as
an advertising copywriter.

CLASSIFIED ADS:

How to write profitable ads: Classified ads are the ads from which all successful businesses
are started. These small, relatively inexpensive ads, give the
beginner an opportunity to advertise his product or service
without losing his shirt if the ad doesn’t pull or the people
don’t break his door down with demand for his product. Classified
ads are written according to all the advertising rules. What is
said in a classified ad is the same that is said in an larger,
more elaborate type of ad, expecting in condensed form.

To start learning how to write good classified ads, clip ten
classified ads from ten different mail order type
publications–ads that you think are pretty good. Paste each of
these ads onto a separate sheet of paper.

Analyze each of these ads; How has the writer attracted your
attention–what about the ads keeps your interest–are you
stimulated to want to know more about the product being
advertised–and finally, what action must you take? Are all of
these points covered in the ad? How strongly are you “turned on”
by each of these ads?

How to write profitable ads: Rate these ads on a scale form one to ten, with ten being the
best according to the formula I’ve given you. Now, just for
practice, without, clipping the ads, do the same thing with ten
different ads from Sears, Wards, or The Penny’s catalog. In fact,
every ad you see from now on, quickly analyze it, and rate it
somewhere on your scale. If you’ll practice this exercise on a
regular basis, you’ll soon be able to quickly recognize the
“Power Points” of any ad you see, and know within your own mind
whether an ad is good, bad, or otherwise, and what makes it so.

From theory to practice:

HOW TO WRITE PROFITABLE ADS IN 30 MINUTES 2

Practice for an hour each day, write the ads you’ve rated 8, 9,
and 10 exactly as they have been written. This will give you the
“feel” of the fundamentals and style necessary in writing
classified ads.

Your next project will be to pick out what you consider to be the
ten ‘worst’ ads you can find in the classified section. Clip
these out and paste them onto a sheet of paper so you can work
with them.

How to write profitable ads: Read these ads over a couple of times, and then beside each of
them, write a short comment why you think it is bad; Lost in the
crowd, doesn’t attract attention–doesn’t hold the readers
interest–nothing special to make the reader want to own the
product–no demand for action. How to write profitable ads?

You probably already know what is coming next, and that is right.
Break out those pencils, erasers and scratch paper– and start
rewriting these ads to include the missing elements.

Each day for the next month, practice writing the ten best ads
for an hour, just the way the were originally written. Pick out
the ten worst ads, analyze those ads, and then practice rewriting
those until they measure up to doing the job they were intended
to do.

Once you’re satisfied that the ads you’ve rewritten are perfect,
go back into each ad and cross out the words that can be
eliminated without detracting from the ad. Classified ads are
almost always “finalized” in the style of a telegram.

EXAMPLE; I’ll arrive at 2-o’clock tomorrow afternoon, the 15th.
Meet me at Sardi’s. All my love, Jim.

EDITED FOR SENDING; Arrive at 2-pm-15th Sardi’s. Love, Jim.

CLASSIFIED AD; Save on your food bills! Reduced prices on every
shelf in the store! Stock up now while supplies are complete!
Come in today, Jerrys’ Family Supermarket!

EDITED FOR PUBLICATION; Save on Food! Everything bargain priced!
Limited supplies! Hurry! Jerry’s Markets!

It takes dedicated and regular practice, but you can do it.
Simply recognize and understand the basic formula–practice
reading and writing the good ones–and rewriting the bad ones to
make them better. Practice, and keep at ie, over and over, every
day–until the formula, the idea, and the feel of this kind of ad
writing becomes second nature to you. This is the ONLY WAY to
gain expertise writing good classified ads.

DISPLAY ADVERTISEMENTS

A display or space ad differs from a classified ad because it has
headline, layout, and because the style is not telegraphic.
However, the fundamentals of writing the display ad or space are
exactly the same as for a classified ad. The basic difference is
that you have more room in which to emphasize the “master
formula”. How to write profitable ads?

How to write profitable ads: Most successful copywriters rate the headline and/or the lead
sentence of an ad as the most important part of the ad, in
reality, you should do the same. After all, when your ad is
surrounded by hundreds of other ads, and information or
entertainment, what makes you thing anyone is going to see your
particular ad?

The truth is, they’re not going to see your ad unless you can
“grab” their attention and entice them to real all of what your
have to say. Your headline, or lead sentence when no headline is
used, has to make it MORE DIFFICULT for your prospect to ignore,
or pass over, than to stop and read your ad. If you don’t capture
the attention of your reader with your headline, anything beyond
is useless effort and wasted money.

How to write profitable ads: Successful advertising headlines–in classified ads, your first
three to five words serve as your headline–are written as
promises, either implied or direct. The former promises to show
you how to save money, make money, or attain a desired goal. The
latter is a warning against something undesireable.

Example OF A PROMISE; Are You Ready To Become A Millionaire–In
Just 18 Months?

EXAMPLE OF A WARNING; Do You Make These Mistakes In English?

In both examples. I have posed a question as the headline.
Headlines that ask a question seem to attract the reader’s
attention almost as surely as a moth is drawn to a flame. Once he
has seen the question, he just can’t seem to keep himself from
reading the rest of the ad to find out the answer. The best
headline questions are those that challenge the reader; that
involve his self esteem, and do not allow him to dismiss you
question with a simple yes or no.

You’ll be the envy of your friends is another kind of “reader
appeal” to incorporate into your headline whenever appropriate.
The appeal has to do with basic psychology; everyone wants to be
well thought of and consequently, will read into the body of your
ad and find out how he can gain the respect and accolades of his
friends.

How to write profitable ads: Where ever and whenever possible, use colloquialisms or words
that are usually found in advertisements. The idea is to shock or
shake the reade out of his reverie and cause him to take notice
of your ad. Most of the headlines you see today in and day out,
have a certain sameness with just the words rearranged. The
reader may see these headlines with his eyes, but his brain fails
to focus on any of them because there is nothing different or out
of the ordinary to arrest his attention.

Example OF COLLOQUIALISM; Are You Developing A POT BELLY?

Another attention–grabber kind of headline is the comparative
price headline; Three For only $3, Regularly $3 Each! Still
another of the “tried and proven” kind of headlines is the
specific question; Do You Suffer From These Symptoms. And of
course, if you offer a strong guarantee, you should say so in
your headline; Your Money Refunded, If You Don’t Make $100,000
Your First Year.

How To headlines have a very strong basic appeal, but in some
instances, they are better used as book titles than advertising
headlines. Who else wants in on the finer things–which your
product or service presumably offers–is another approach with a
strong reader appeal. The psychology here being the need of
everyone to belong to a group–complete with status and prestige
motivations.

How to write profitable ads: Whenever, and as often as you can possibly work it in, you should
use the word “you” in your headline, and throughout your copy.
After all, your ad should be directed to “one” person, and the
person reading your ad wants to feel that you’re talking to him
personally, not everyone who lives on his street.

Personalize, and be specific! You can throw the teachings of your
English teachers out the window, and the rules of “third person,
singular” or whatever else tends to inhibit your writing.
Whenever you sit down to write advertising copy intended to pull
the orders–sell the product–you should picture yourself in a
one-on-one situation and “talk” to your reader just as if you are
sitting across from him at your dining room table. Say what you
mean, and sell HIM on the product your offering. Be specific and
ask him if these are the things that bother him–are these the
things he wants–and he is the one you want to buy the product…

How to write profitable ads: The layout you devise for your ad, or the frame you build around
it, should also command attention. either make it so spectacular
that it stands out like a lobster at a chili dinner, or so
uncommonly simple that it catches the reader’s eye because of its
very simplicity. It’s also important that you don’t get cute with
a lot of unrelated graphics and artwork. Your ad should convey th
feeling of excitement and movement, but should not tire the eyes
or disrupt the flow the message you are trying to present.

Any graphics or artwork you use should be relevant to your
product, its use and/ or the copy you’ve written about it.
Graphics should not be used as artistic touches, or to create an
atmosphere. Any illustrates with your ad should compliment the
selling of your product, and prove or substantiate specific
points in your copy.

Once you have your reader’s attention, the only way you’re going
to keep it, is by quickly and emphatically telling him what your
product will do for him.

How to get paid to write at home? Your potential buyer doesn’t care in the least how long it’s
taken you to produce the product, how long you have been in
business, nor how many years you have spent learning your craft.
He wants to know specifically how he’s going to benefit from the
purchase of your product.

Generally, his wants will fall into one of the following
categories: Better health, more comfort, more money, more leisure
time, more popularity, greater beauty, success and/or security.

How to write profitable ads: Even though you have your reader’s attention, you must follow
through with an ennumeration of the benefits he can gain. In
essence, you must reiterate the advantages, comfort and happiness
he will enjoy–as you have implied in your headline.

Mentally picture your prospect–determine his wants and emotional
needs–put yourself in his shoes, and ask yourself: If I were
reading this ad, what are the things that would appeal to me?
write your copy to appeal to your reader’s wants and emotional
needs/ego cravings.

Remember, it’s not the “safety features” that have sold cars for
the past 50 years–nor has it been the need of transportation–it
has been, and almost certainly always will be the advertising
writer’s recognition of the people’s wants and emotional
needs/ego cravings. Visualize your prospect, recognize what he
wants: and satisfy them. Writing good advertising copy is nothing
more or less than knowing “who” your buyers are; recognizing what
he wants; and telling him how your product will fulfill each of
those wants. Remember this because it’s one of the “vitally
important” keys to writing advertising copy that does the job you
intend for it to do.

The “desire” portion of your ad is where you present the facts of
your product; create and justify your prospect’s conviction, and
cause him to demand “a piece of the action” for himself.

How to write profitable ads: It’s vitally necessary that you present “proven facts” about your
product because survey results show that at least 80% of the
people reading your ad–especially those reading it for the first
time–will tend to question its authenticity.

So, the more facts you can present in the ad, the more credible
your offer. As you write this part of your ad, always remember
that the more facts about the product you present, the more
product you’ll sell. People want facts as reason, and/or excuses
for buying a product–to justify to themselves and others, that
they haven’t been “taken” by a slick copywriter.

It’s like the girl who wants to marry the guy her father calls
a “no good bum”. Her heart–her emotions–tell her yes, but she
needs facts to nullify the seed od doubt lingering in her
mind–to rationalize her decision to go on with the wedding.

In other words, the “desire” portion of your ad has to build
belief and credibility in mind of your prospect. It has to assure
him of his good judgement in the final decision to buy- furnish
evidence of the benefits you’ve promised–and afford him a
“safety net” in case anyone should question his decision to buy.

People tend to believe the things that appeal to their individual
desires, fears and other emotions. Once you’ve established a
belief in this manner, logic and reasoning are used to support
it. People believe what they “want to believe. Your reader
“wants” to believe your ad if he has read through this far–it’s
up to you to support his initial desire.

Study your product and everything about it–visualize the wants
of your prospective buyers–dig up the facts, and you’ll almost
always find plenty of facts to support the buyer’s reason for
buying. How to write profitable ads?

Here is where you use the results of tests conducted, growing
sales figures to prove increasing popularity, and “user”
testimonials or endorsements. It’s also important that you
present these facts-test results, sales figures and/or
testimonials-from the consumer point of view, and not that of the
manufacturer.

Before you end this portion of your ad and get into you demand
for action, summarize everything you’ve presented thus far. Draw
a mental picture for your potential buyer. Let him image owning
the product. Induce him to visualize all the benefits you’ve
promised. Give him the keys to seeing himself richer, enjoying
luxury, having time to do whatever he’d like to do, and with all
of his dreams fulfilled.

This can be handled in one or two sentences, or spelled out in a
paragraph or more, but it’s the absolute ingredient you must
include prior to closing the sale. Study all the sales
presentations you’ve ever heard-look at every winning ad-this is
the element included in all of them that actually makes the sale
for you. remember it, use it, and don’t try to sell anything
without it.

As Victor Schwab puts so succinctly in his best selling book, How
To Write a Good Advertisement: Every one of the fundamentals in
the “master formula” is necessary. Those people who are “easy” to
sell may perhaps be sold even if some of these factors are left
out, but it’s wiser to plan advertisement so that it will have a
powerful impact upon those who are the “hardest” to sell. For,
unlike face-to-face selling, we cannot in printed advertising
come to a “trail close” in our sales talk-in order to see if
those who are easier to sell will welcome the dotted line without
further persuasion. We must assume that we are talking to the
hardest ones-and that the more thoroughly our copy sells both the
hard and the easy, the better chance we have against the
competition for the consumer’s dollar-and also the less dependent
we will be upon the usual completely ineffective follow-through
on our advertising effort which later takes place at the sales
counter itself.

ASK FOR ACTION! DEMAND THE MONEY!

Lots of ads are beautiful, almost perfectly written, and quite
convincing-yet they fail to ask for or demand action from the
reader. If you want the reader to have your product, then tell
him so and demand that he send his money now. Unless you enjoy
entertaining your prospects with your beautiful writing skills,
always demand that he complete the sale now, by taking action
now-by calling a telephone number and ordering, or by writing his
check and rushing it to the post office.

Once you’ve got him on the hook, land him! Don’t let him get
away!

Probably, one of the most common and best methods of moving the
reader to act now, is written in some of the following:

All of this can be yours! You can start enjoying this new way of
life immediately, simply by sending a check for $xx! don’t put it
off, then later wish you had gotten in on the ground floor! Make
out that check now, and be IN on the ground floor! Act now, and
as an “early bird” buyer, we’ll include a big bonus
package-absolutely free, simply for acting immediately! You win
all the way! We take all the risk! If you’re not satisfied simply
return the product and we’ll quickly refund your money! Do it
now! Get that check on its way to us today, and receive the big
bonus package! After next week, we won’t be able to include the
bonus as a part of this fantastic deal, so act now! The sooner
you act, the more you win!

How to write profitable ads:

Offering a reward of some kind will almost always stimulate the
prospect to take action. However, in mentioning the reward or
bonus, be very careful that you don’t end up receiving primarily
requests for the bonus with mountains of request for refunds on
the product to follow. The bonus should be mentioned only
casually if you’re asking for product orders; and with lots of
fanfare only when you’re seeking inquiries.

Too often the copywriter, in his enthusiasm to pull in a record
number of responses, confuse the reader by “forgetting about the
product” and devoting his entire space allotted for the “demand
for action” to sending for the bonus. Any reward offered should
be closely related to the product, and a bonus offered only for
immediate action on the part of the potential buyer.

Specify a time limit. Tell your prospect that he must act within
a certain time limit or lose out on the bonus, face probably
higher prices, or even the withdraw of your offer. This is always
a good hook to get action.

Any kind of guarantee you offer always helps to produce action
from the prospect. And the more liberal you can make your
guarantee, the more product orders you’ll receive. Be sure you
state the guarantee clearly and simply. Make it so easy to
understand that even a child would not misinterpret what you’re
saying.

The action you want your prospect to take should be easy-clearly
stated-and devoid of any complicated procedural steps on his
part, or numerous directions for him to follow.

Picture your prospect, very comfortable in his favorite easy
chair, idly flipping thru a magazine while “half watching” tv. He
notices your ad, reads thru it, and he is sold on your product.
Now what does he do?

Remember, he is very comfortable-you’ve “grabbed” his attention,
sparked his interest, painted a picture of him enjoying a new
kind of satisfaction, and he is ready to buy…

Anything and everything you ask or cause him to do is going to
disrupt this aura of comfort and contentment. Whatever he must do
had better be simple, quick and easy!

Tell him without any ifs, ands or buts, what to do-fill out the
coupon, include your check for the full amount, and send it in to
us today! Make it as easy for him as you possibly can-simple and
direct. And by all means, make sure your address is on the order
form he is supposed to complete and mail in to you-your name and
address on the order form, as well as just above it. People
sometimes fill out the coupon, tear it off, seal it in an
envelope and don’t know where to send it. The easier you make it
for him to respond, the more responses you’ll get!

There you have it, a complete short course on how to write ads
that will pull more orders for you-sell more of your product for
you. It’s important to learn “why” ads are written as they are-to
understand and use, the “master formula” in your own ad writing
endeavors.

By conscientiously studying good advertising copy, and practice
in writing ads of your own, now that you have the knowledge and
understand what makes advertising copy work, you should be able
to quickly develop your copywriting abilities to produce order
pulling ads for your own products. Even so, and once you do
become proficient in writing ads for your own products, you must
never stop “noticing” how ads are written, designed and put
together by other people. To stop learning would be comparable to
shutting yourself off from the rest of the world.

The best ad writers are people with the world in which they live.
Everytime they see a good ad, they clip it out and save it.
Regularly, they pull out these files of good ads and study them,
always analyzing what makes them good, and why they work. there
is no school in the country that can give you the same kind of
education and expertise so necessary in the field of ad writing.
You must keep yourself up-to-date, aware of, and in-the-know
about the other guy-his innovations, style changes, and the
methods he is using to sell his product. On-the-job
training-study and practice-that’s what it takes- and if you’ve
got that burning ambition to succeed, you can do it too!

GET PAID TO WRITE AT HOME 2 HOURS A DAY!

QUESTIONS & ANSWERS

1) WHAT IS THE MOST PROFITABLE WAY TO USE CLASSIFIEDS…

Classifieds are best used to build your mailing list of qualified
prospects. Use classifieds to offer a free catalog, booklet or
report relative to your product line.

2) WHAT CAN YOU SELL “DIRECTLY” FROM CLASSIFIEDS…

How to write profitable ads: Generally, anything and everything, so long as it doesn’t cost
more than five dollars which is about the most people will pay in
response to an offer in the classifieds. These types of ads are
great for pulling inquires such as: Write for further
information; Send $3, get two for the price of one; Dealers
wanted, send for product info and a real money making kit!

3) WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE…

All twelve months of the year! Responses to your ads during some
months will be slower in accumulating, but by keying your ads
according to the month they appear, and a careful tabulation of
your returns from each keyed ad, you’ll see that steady year
round advertising will continue to pull orders for you,
regardless of the month it’s published. I’ve personally received
inquires and orders from ads placed as long as 2 years previous
to the date of the response!

4) ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS…

How to write profitable ads: The least effective are the ad sheets. most of the ads in these
publications are “exchange ads”, meaning that the publisher of ad
sheet “A” runs the ads of publisher “B” without charge, because
publisher “B” is running the ads of publisher “A” without charge.
The “claimed” circulation figures of these publications are
almost always based on “wishes, hopes and wants” while the “true”
circulation goes out to similar small, part time mail order
dealers. Very poor medium for investing advertising dollars
because everyone receiving a copy is a “seller” and nobody is
buying. When an ad sheet is received by someone not involved in
mail order, it’s usually given a cursory glance and then
discarded as “junk mail”.

Tabloid newspaper are slightly better than the ad sheets, but not
by much! The important difference with the tabloids is in the
“helpful information” articles they try to carry for the mail
order beginner. A “fair media” recruiting dealers or independent
sales reps for mail order products, and for renting mailing
lists, but still circulated among “sellers” with very few buyers.
Besides that, the life of a mail order tab sheet is about the
same as a daily newspaper.

With mail order magazines, it depends on the quality of the
publication and its business concepts. Some mail order magazines
are nothing more than expanded ad sheets, while others–such as
BOOK BUSINESS MART- strive to help the opportunity seekers with
an on going advice and tips he can use in the development and
growth of his own wealth building projects. BOOK BUSINESS MART is
not just the fastest growing publication on the mail order scene
today; it’s also the first publication in more than 20 years to
offer real help anyone can use in achieving his own version of
the “American Dream” of building one’s own business from a
“shoestring beginning” into a multi-million dollar empire!

5) HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT…

First of all, you have to determine who your prospective buyers
are. Then do a little bit of market research. Talk to your
friends, neighbors and people at random who might fit this
profile. Ask them if they would be interested in a product such
as yours, and then ask them which publications they read. Next,
go to your public library for a listing of the publications of
this type from the Standard Rate & Data Service catalogs.

Make a list of the addresses, circulation figures, reader
demographics and advertising and decide which is the true costs
of your advertising and decide which is the better buy, divide
the total audited circulation figure into the cost for a one inch
ad; $10 per inch with a publication showing 10,000 circulation
would be 10,000 into $10 or 10 cents per thousands. Looking at
the advertising rates for BOOK BUSINESS MART, you would tale
42,500 into $15 for and advertising rate of less then THREE
TENTHS OF ONE CENT PER THOUSAND. Obviously, your best buy in this
case would be BOOK BUSINESS MART because of the lowest price per
thousand.

Write and ask for a sample copies of the magazines you’ve
tentatively chosen to place your advertising in. Look over their
advertising-be sure that they don’t or won’t put your ad in the
“gutter” which is the inside column next to the binding. How many
other mail order type ads are they carrying-you want to go with a
publication that is busy, not one that has only a few ads. The
more ads in the publication, the better response the advertisers
are getting, or else they wouldn’t be investing their money in
the publication.

How to write profitable ads: To “properly” test your ad, you should let it run thru at least
three consecutive issues of any publication. If your responses
are small, try a different publication. Then, if your responses
are still small, look at your ad and think about rewriting it for
greater appeal, and pulling power. In a great many instances,
it’s the ad not the publication’s pulling power that is at fault!

From theory to practice:

HOW TO WRITE PROFITABLE ADS IN 30 MINUTES 2

HOW TO MAKE MONEY ONLINE INSTAGRAM

How to make money online Instagram, Social Networks and much more…

How to make money online Instagram, Social Networks and much more...

Disclaimer 3

So You Want an Online Business 5

Building Your Website 14

Taking Payments 19

How to Get Visitors 21

You are Now Up and Running! 25

Resources 26

Disclaimer

Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand that the information provided does not constitute legal, medical or professional advice of any kind.

No Liability: this product is supplied “as is” and without warranties. All warranties, express or implied, are hereby disclaimed. Use of this product constitutes acceptance of the “No Liability” policy. If you do not agree with this policy, you are not permitted to use or distribute this product.

We shall not be liable for any losses or damages whatsoever (including, without limitation, consequential loss or damage) directly or indirectly arising from the use of this product.

Is it REALLY Possible to make money online?

If this post represents your first foray into the world of how to make money online you may be asking yourself the question “is it really possible to earn money on the Internet?” The answer to this question is an unmitigated ‘yes’.

Millions of people all over the world earn part or all of their income online. I’m not just talking about big companies by the way, but individuals working from the comfort of their own homes using websites they created to earn incredible sums of money every year, in and year out. When faced with this fact you might then begin to think, “yeah but those people are probably computer geniuses who have spent all their lives behind a computer.” Actually, nothing could be further from the truth.

Earning significant income using the Internet doesn’t require any specific skill or a long history of becoming familiar with computers or the Internet itself. There is an incredible amount of information available to you to help you get started with your own profitable online business no matter how much or how little experience you may have.

With this book, we hope to familiarize you with some of the basic information needed to get your Internet business up and running including such topics as what kind of business to choose, how to design a website, and even attracting visitors to the website once it’s built. Make sure to take your time and study each section carefully because throughout the book we have provided you with detailed information and website links that will give you all the resources necessary to get started today. So what are we waiting for? Let’s get started …

So if You Want to make money online you need an Online Business

I want to kick off this section by drilling a point home in your head. The topic of deciding what type of Internet business to own to make money online is immense. The area of choices available to you to make money online can simply be overwhelming at times and this fact alone causes many to never get past the starting line.

You’ll never earn a dime if you don’t take action so deciding on what type of business you will own and what type of product you’ll sell should be something that you decide on rather quickly.

If you follow the information that we have outlined for you, then building your initial business won’t require a lot of startup capital so if in fact you decide that the product you chose to sell is either unprofitable or simply doesn’t interest you then switching gears and taking a different route won’t represent a huge financial loss; having said that, we will provide you with tips along the way to help greatly minimize the risk associated with your initial decision.

One of the easiest ways to get up and running with Internet business is through the sale of information products. Information products are simply those that provide you with information about a particular subject that you want to know more about.

Anyone who has an interest on any subject would welcome more detailed information about their interest and providing this to them in an attractive easy to consume product has been the basis of more than one success story on the Internet. Let’s take a look at some of the ways you can find a product to sell on the Internet.

Affiliate products

How to make money online: Becoming an affiliate of someone else’s product is incredibly easy and can be incredibly profitable, probably the best way to make money online. You’re simply acting as a salesperson for a product that someone else created and you’ll use your website to help sell this product. The product creator pays you, the affiliate, a commission for each sale you make, and in turn, you won’t be in charge of any of the overhead or service related to creating, delivering, or servicing the product once you make the sale.

Many large and well-known companies have affiliate programs and will pay you a percentage of the sales made from any visitor you send to their site. In addition, many info marketers have created individual products for sale on the Internet and will allow you to earn commissions on the sales as well. These info products are incredibly popular on the Internet and because of this and the potential profits that can be made quite easily, they will be the focus of most of our discussion throughout this book.

One of the easiest places online to find all of the affiliate programs you may ever need is www.clickbank.com. Click bank offers you the ability to sign up for free and become an affiliate of thousands of products. Simply choose one of these products and build your website and marketing efforts around it.

Click bank offers tutorials on how to get started and support can often be obtained through the creators of the product as well. Once you sign up for a program you will be allowed to use a myriad of graphics and advertising materials to help you achieve your sales goals.

While earning a percentage of a sale through an affiliate program is attractive, especially considering how quickly the programs can be set up, earning 100% of the sale can be even more attractive. The only way to do this is to create your own product.

Creating your own product to make money online.

This statement may shock you, but I’ll bet you yourself have inside your mind information that would make for an incredibly valuable and profitable info product. The fact is, all of your experiences, talents, and skills if put down in the proper format, could very well represent a value to someone else that doesn’t have that knowledge or skill.

How to make money online: If you want to be able to make money online, simply make a list of any hobby or talent that you have that you could teach to somebody else. If there is a big enough interest in a particular subject matter that you have knowledge about then don’t hesitate to create a product. As far as the world of online goes, an expert is merely someone who can provide specific information about a topic that someone else wants to pay to learn.

Creating your product to sell and make money online doesn’t require any special skill either. A salable product could be as simple as an e-book, such as the one you’re reading now, or a more detailed program that may include a series of videos, audio lessons, or a combination of any of the three.

There are many places online you can use to outsource the work to be created. If you can type or talk into a microphone then someone else can take this recorded material and turn it into an information product you could sell on your website. For more detailed information about this particular subject, simply go to Google and type in how to create an info product and a plethora of solutions will be available to you.

Now that you’ve got the goods, it’s time to set up shop

Once you’ve decided on a particular product to sell to mak money online, it’s time to begin building your storefront. In this case, of course, your storefront will be your website. The first and one of the most important subjects we’re going to talk about in creating your website choosing a domain name.

Picking and buying your domain name

There is no rule that says the first step of creating your website should be choosing your domain name but the name of your url will be used throughout your marketing and on your website so it makes sense to go ahead and take care of this one now. Just to clarify, your url is your actual website address such as www.yourwebsite.com. In this case, yourwebsite would be your domain name.

Choosing your domain name is important and the simpler and more specific you make it to what your website is about, the better. If your website is about learning how to play tennis better, then www.learntoplaytennisbetter.com would make a pretty good website address.

The shorter you can make it the better. Most really short domain names are pretty much gone these days but if you can find one that fits, it might make for a great choice. Here is a quick breakdown of some tips that can help you choose a good domain name for your online business.

  1. Keep it simple-use few words, but make them specific to your topic
  2. Incorporate keywords if possible-If you can include keywords that people are searching for in your domain name, this will help your site show up in the search engines when people are searching on your topic
  3. Choose your extension-in the website www.yourwebsite.com, .com is your extension. There are others available for different industries such as .edu for education and .biz for business, but .com is the oldest and still most popular. If you can get a .com for the domain you select, then grab it

When choosing to purchase your domain name one company has risen above all others:

www.GoDaddy.com

There are certainly many places where you can purchase domain names online but Go Daddy has made them their specialty and their familiarity with the needs of their customers and providing a consistent level of quality customer support has made them the true leader. They offer domain names for less than $10 per year and much less than that if you purchase them for several years at a time. Their full-time customer service support team can take you through the entire process with ease.

Hosting

The best analogy I can give to the relationship between hosting and your website is hosting is like a piece of land, and a website is like a home that you put on it. Your website needs a place to live on the Internet and that’s exactly what hosting services provide. They help to ensure that your website is online and visible to everyone on the Internet 24 hours a day.

There are several things to look for when choosing a hosting service and only one of those is price. Because of competition in the marketplace, the price of hosting has gone down dramatically over the years while the amount of services they provide has gone up. The key thing you want to be concerned with is the quality and level of service you receive from these hosting companies

It’s unfortunate to think about, but the fact is problems can and probably will arise with your website at some point in time. It’s comforting to know that the hosting company you’ve secured will be there when you need them. This should include a variety of ways to communicate with them including of course e-mail and phone.

If the hosting company you work with only provides e-mail service, this could lessen their effectiveness in times of trouble. In addition, make sure to note their hours of service because unlike a bricks and mortar store, your website will be available to customers 24 hours a day seven days a week; you want your host to be available for you as well.

Your hosting account is where you will upload the graphics of your website to then be sent to go live on the Internet. The process of doing this is called FTP, or file transfer protocol. The process is incredibly simple using the control panels that will be available to you on your hosting account, and depending on the level of customer service that the hosting company provides, they may be able walk you through this process the first few times to make sure all goes well.

Below are just a few hosting companies that have provided markedly good service over the years and are backed by an overwhelming amount of positive feedback from past and existing customers. We have provided a few basic specifics about each company, but make sure to visit each site to investigate the terms and services of each company to decide which one will be right for your online website project.

  • http://www.hostgator.com/ -Host gator has a great reputation in the industry and depending on the scope of your project, can host your website for as little as $4.95 per month. In addition to the 1-800 number prominently displayed on their website, host gator provides a variety of ways to communicate with them and operates on a business model that features 24/7 customer service.
  • http://www.thirdspherehosting.com/ -Third sphere hosting is a somewhat new kid on the block and they’re making a big splash with the incredible variety of services that they are offering to clients. While other hosting services provide you with some options to help you build a website, third sphere actually features this as one of the main benefits of signing with their company. Again, the level of customer service and communication has been mostly positive from folks who have dealt with this firm.
  • http://www.cheapwebhosting-1.com -for those of you just starting out and who are on an extremely tight budget, you may consider cheaphosting-one.com because their beginner plan is priced at just $12 per year. While their services are not as comprehensive as those listed above, and they don’t offer phone support at this time, the company does stand behind the service of its products and can represent a great choice for someone just starting out.

Because of the low prices associated with hosting companies today and the general ease of use in working with them, many people take their website hosting services for granted; this is a mistake. All of the amount of work that goes into designing and building a website not to mention driving traffic to it in order to sell a product you are featuring would be completely a waste of time if no one can see it.

How to make money online: Developing a strong relationship with a reputable hosting company should be your first step into your online marketing venture. If you latch onto a good one early, you may have just started a relationship that will last for years and wind up being very, very profitable for your business.

Building Your Website

So, we’ve purchased the land (hosting) and now it’s time to build the house (website).

Like all aspects of products and services that are available on the Internet, there is almost an unlimited amount of directions you can go with the creation of your website.

Gone are the days of simple static business card type websites that featured a bit of info about your business and a phone number at the bottom or a link to an e-mail. Nowadays, Internet customers are savvy and it takes a good deal of marketing and sales initiative to encourage them to make a purchase with you versus another online vendor.

How to make money online: There are several aspects that must go into creating a successful website and they include the design and graphics of the website, the sales page presented on it, the customer tracking or follow-up capabilities, and finally the use of other types of technology on your website to encourage sales and grab attention.

Elements of a successful website

  • Website design/graphics-if you’ve spent any amount of time at all searching on the Internet you’ve probably seen some pretty flashy websites. Some of the blinking lights and flashing designs that jump out at you almost make you think you’re visiting the strip on Vegas. All too often, people assume that they must make their website as bold and graphically intense as possible but this just isn’t necessary. Your website is designed to do one thing and one thing only: convert visitors into buyers. There is no specific rule that states that you must have a ridiculous amount of loud graphics in which to do this and oftentimes a simple website will work even better than one that is flashy. Having said that, you don’t want a website that contains nothing but words either because your visitor will quickly become bored and click away.A good combination of attractive graphics that are specific to your product as well as a decent amount of content designed to help sell it is what is required. You’ll certainly want to have a logo of some sort and may choose to incorporate this in a header, which is a graphical bar that will go across the top of your website.In addition, pictures of the product you are selling as well as any other pictures that pertain to the product are often helpful. Don’t be too concerned with graphics at this point because if you are a complete beginner there are plenty of graphic and website creation services available that can handle the process from start to finish for very reasonable fees.
  • Creating your sales page-when someone hits your website it is your job to make sure that the message offered is compelling enough to encourage them to purchase the product. This is done through the use of the sales page. Basically, the content, at least on the front page of your website, will be a part of the makeup of the sales page. You’ll want to include all of the features and benefits concerning your product as well as testimonials from satisfied customers. Creating a sales page that really does an affective job of converting website visitors to purchasers is somewhat of an art form.Many successful copywriters charge thousands of dollars to create such sales letters but there are much cheaper alternatives available for you. One way is simply to create the sales letter yourself. If you take the time to include the compelling reasons of why someone would be interested in purchasing your product you can have great success doing this on your own without spending any money at all.If you choose to go it alone there are some great resources on the web to help you out, just search for how to write a sales letter on the Internet to get a hold of all of the free information you need to help you on your journey to completing your first sales letter. In addition, there are some web and software applications that will help you with this process. Here are a few links to some that can help you get this job done:
  • Customer Tracking and follow up-once you get to the point where people are actually visiting your website you want to make sure that you capture some of their information because if they don’t buy the very first visit, you have no way to follow up with them if they leave. The best way to do this is through the use of an autoresponder. An autoresponder is simply a type of software that will allow you to load prewritten messages into it and send them out to your potential prospects at regular intervals.You can encourage the visitors to submit their name and e-mail address in a small form located on your front page by enticing them with free offers if they do so. The free offers associated are the follow-up messages you will send using the autoresponder that are in the form of tips and valuable information pertaining to the subject of the product you’re selling. These follow-up messages won’t be necessarily sales messages, but they will allow you to stay on the mind of the prospect and remind them that your product is available.Offering any helpful tips and information pertaining to the subject they’re interested in is often valued by the prospects and they may stay on your mailing list for some time and eventually buy the product you are selling when they signed up, or maybe choose to purchase something else you begin selling at a later date. When speaking on the subject of autoresponders, one name stands out as the reigning champion: www.aweber.com

Simply put, Aweber results are second to none and the combination of quality customer service as well as the type of services they offer make them an incredibly valuable choice for anyone looking to establish a profitable online presence. Remember, your autoresponder basically acts like an employee for your company and will work tirelessly to remind everyone of your presence in the types of offers you have available.

If you rely on trying to sell everyone on the first visit to your site and don’t take advantage of this incredibly helpful technology, you will be leaving a lot of money on the table. Setting up an autoresponder account through Aweber is extremely easy and the customer service they offer will help to walk you through the process the first time if necessary.

Taking Payments

When the Internet was first developed, online payment processing was all but nonexistent. Most businesses simply included information of where you could send your check or money order or a 1-800 number that you could call to make a purchase over the phone. The high-speed world of the Internet makes these options almost obsolete now. If someone is interested in your product and they’re ready to buy it you have to provide them the ability to do so. This brings us to the point of payment processing.

Your website must have the ability to process customer’s payments in order to deliver the product they wish to purchase. There are two main ways to do this, one being a traditional merchant account, and the other being online payment processors like PayPal. In order to make the most money from your website you want as many payment options as possible so choosing both of these options is the best way to do this. If you’re brand new to the world of making money online, using a PayPal account provides an extremely easy option to get started.

How to make money online: With PayPal, you simply have to register and add your bank account information and have it verified. Once you’ve set up your account, you can install a buy now button directly on your website that once clicked allows the customer to make a payment that will be sent directly to your PayPal account.

When you’re ready to make a withdraw, simply click withdraw and the money will be put into your bank account. PayPal simply takes a small percentage of the transaction as payment the same way the traditional credit card processors do. For more information on how these work we suggest you visit each of the websites below:

Merchant Account- www.1shoppingcart.com

Online payment processing- www.Paypal.com

Okay, we’ve chosen a product, picked a hosting service, designed our website including specific elements needed to help make it profitable so were pretty much done, right? Well, almost. If you stopped here, you would probably never make a dime. The reason why is that no one knows you exist. The next step in our journey to making money online is to attract visitors to your website.

How to Get Visitor

The subject of getting traffic to your website to make money online is immense. We could begin discussing a multitude of ways you could use to do this and at about 100 pages later, we would have just begun to scratch the surface. Attracting quality targeted traffic is perhaps the most valuable skill you can possess as an Internet marketer.

Without potential customers, you simply have no business. We decided the best way to handle the subject in our book here was to simply provide a list of some of the most common ways of attracting website traffic with the ones that are generally considered the easiest and will produce the fastest results first.

How to make money online: It is recommended that you begin to investigate and learn about each method in more detail because the more knowledge you gain about the subjects then the more potential money you can make with your online business.

  • Telling everyone you know-once your website goes live, shout it out to the world! While not everyone that you know will be interested in the product you may be selling, they may know of someone who is or may be able to offer you valuable insight as to how to make your website better.
  • Include your website url in your signature-think about how many e-mails you send in a week. You simply put the URL of your website underneath your name on every e-mail and it acts as a constant source of free advertising for you. Make use of this simple tip and you will get people visiting your website.
  • Article marketing-article marketing is exactly what it sounds like: articles that are written about the subject of the types of products you sell are submitted to online directories. Once these articles have been submitted, other websites may choose to use your article as content for their own website and give you credit for writing it as well as a link back to your website.If the article is written well and piques the interest of the reader then they may choose to click on your website. In addition, the other websites containing your article at link will help to rank your website in the search engines. This way, if someone is looking for something in the search engines on the topic that your product is about, it is more likely that they will find your website in the search results.Article marketing is free and can result in immediate clicks if the content and writing of your article generate interest.
  • Linking from other sites-just as in the case of article marketing, your website link featured on another webpage is a very good thing indeed. First of all, depending on the information provided with your link some people may choose to click on the link to get more information. In addition, all the links back to your website will help to push you up in of the results of the search engines as well.
  • PPC-PPC stands for pay per click. I do not recommend starting here until you get some background knowledge of how this program works. Basically, you bid on a keyword or keyword phrases that someone might type into a search engine.If your bid is high enough then your website will appear at the top of the listings thereby greatly increasing the potential that someone will click on your website. Unless your visitors are extremely targeted, however, you may end up getting a lot of traffic but no sales. Thus this method of traffic generation can be very expensive if you don’t know exactly what you’re doing.On the other hand, if you have a budget and understand how the process works, this could be one of the fastest and most effective ways to get traffic to your website.
  • SEO-SEO stands for search engine optimization. This is the process associated with making sure that your website is found when someone types in a search term into a search engine. This is perhaps the most difficult and most misunderstood aspects about the subject of Internet marketing.Because the Internet has changed so much since its inception, search engines work dramatically different than they did just a few short years ago. Because of this, many people are still trying older tactics that no longer produce real results so therefore it is easy to become confused with the information that you find on the net. One key tip that does remain constant is to make sure that you change and/or update the content on your site regularly.When the mechanics of a search engine are indexing websites for content in order to properly rank them, websites that feature fresh and updated content rank much better than others that stay static.We recommend searching the Internet and reading everything you can about the process of SEO, but for the time being, sticking with the techniques above for now will provide faster and more easily obtained results.There are many firms that offer search engine optimization services but be careful, and make sure to verify the results that they have obtained for others before entering into an agreement with them or you could wind up spending a lot of money with very little results to show for it.

You are Now Up and Running!

How to make money online: If you followed all the steps above, you should now have a website that is live on the Internet, offering a specific product to a specific market, and hopefully attracting visitors who are making purchases. The entire process is of course much easier said than done, but if you take the time to understand the information that has been given and investigate the resources provided to you via the various web links, you can have your very own profit producing website set up easily in less than a week.

Once your business is up and running, the work doesn’t stop there. Because this is a business, you should treat it like one and work to constantly make improvements on all facets including the look and feel of your website, the conversion rate at which you turn visitors into buyers, as well as the different ways you can use to drive traffic toward it. The information created thus far on the subject of Internet marketing would fill several lifetimes of learning so no matter how much patience and diligence you have you will simply never learn it all.

The landscape is changing all the time and the best that you can do is try to stay abreast of the current information about what works and what doesn’t work in the world of online marketing.

We hope this book has been of value to you in learning just what it takes to make money online as you continue your journey, we want to wish you incredible success and hope that this simple beginner’s guide to making money online was just one part of your journey to become an Internet millionaire.

Resources

Below is a list of some of the websites that we recommended in this post to be able to make money online as well as the subject matter that they pertain to.

Keep in mind that for brevity’s sake, this only represents a very small portion of what is available to you online. Simply use these as a guide point to know how to make money online but feel free to investigate the many sources available to you and choose the resources to make the most sense for your particular online business.

www.thirdspherehosting.com

www.cheapwebhosting-1.com

www.1shoppingcart.com